Academic Qualification
Master of Business Administration, UniversityUniversity of Jaffna, Sri Lanka-2021.
Bachelor of Business Administration (Spl.in Marketing), University of Jaffna, Sri Lanka-2015 (First class)
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Biography Senior Lecturer Gr II
Department of Marketing Management
Faculty of Business Studies,
University of Vavuniya,
Sri Lanka. Teaching Interest
- Marketing Management
- Digital Marketing
- Retail Marketing
- Consumer Behavior
- Brand Management
- Customer Relationship Marketing
- Strategic Marketing
- Computer Application in Research Methodology
Research (Research interest and list of publications)
Research interest
- Social Media Marketing
- Branding and Brand Equity
- Consumer Behaviour
- Customer Relationship Marketing
List of publications
Journal publications
- Jensika.J.L. & Kajanthy.V., (2024). Factors Affecting Brand Switching Behavior in Mobile Telecommunication Industry of Sri Lanka: A Special Reference to Dialog Axiata PLC, Badulla District”. Vavuniya Journal of Business Management (VJBM), 6 (1).
- Noufa, S., Rukshan, A., and Kajanthy,S., 2022. The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka. Wayamba Journal of Management (WJM), 13 (2).
- Shanmuganathan, K., & Shanmugathas, S. (2021). Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka. Wayamba Journal of Management (WJM), 12 (1), 125-151.
- Kajanthy, K., & Vivek, R. (2020). Exploring the Factors Affecting User Satisfaction of Dialog Axiata Plc Company Products: A Systematic Review. Journal of Business Management (JBM), 3 (1), 133-150.
International & National Research Conferences
- Jayamali. M. D. R., Alexander, R., Venujan, K., and Thompson, N., (2023). Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka. 34th Australasian Conference on Information Systems (ACIS 2023), 62, Wellington, New Zealand. Accessible at: https://aisel.aisnet.org/acis2023/62.
- Dhanushanthini,A., Kajanthy,S., & Achchuthan,S.(2021). Factors influencing Undergraduate Students’ Adoption of e-learning During Covid -19: Evidence from Sri Lankan State Universities. Management Doctoral Colloquium Shodh Samagam.Indian Institute of Management Visakhapatnam.
- Keerthika. A, Kajanthy,S. and Thayaparan, A. (2019) “Determinants of Customer Satisfaction in Ammachchi Traditional Food Center in Vavuniya District”, AIMR’19 International Conference.
- Kajanthy,S. and Sathana, V. (2018) “Development of conceptual model for social media characteristics and consumers’ purchase intention”, Research Conference on Business Studies, Vavuniya Campus of the University of Jaffna.
- Grace, H. H., Kajanthy, S., Dilogini, K., & Shivany, S. (2017). Exploring the model for multimedia messaging services for special context. Proceeding of the International Conference on Advanced Marketing, Vol. 1, 2017, pp. 16-26.
- Sivesan, S., & Kajanthy, S. (2017). Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District. Proceedings of ICSUSL, PP 113.
- Kajanthy, S., & Vaikunthavasan, S. (2017). Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District, Proceedings of ICCM-2017.
- Senevirathna, H. P. I. S., Kajanthy, S., & Vaikunthavasan, S. (2017). Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka, Proceedings of ICCM-2017, pp 495-503.
Professional Activities
- Completed a short course on “Research Methodology in Education” at the Open University of Sri Lanka (OUSL) in 2020
- Conducted an orientation Training for newly appointed Graduates in the public sector on “Creativity and Innovation” and “Basic Marketing” in 2020.
- Completed the certificate course on “Introduction to SPSS for statistical analysis”, conducted by National Centre for Advanced Studies in 2021.
- Conducted a workshop on ” Automatically Generating References & Citations through Mendeley Referencing Software” for the final year students of FBS, organized by the Marketing Club of FBS at the Teaching Lab in 2022.
- Served as a resource person on the topic “Corporate Good Governance” for the Youth of Jaffna Region under the Youth Leadership Programme in 2023.
- Served as a resource person for the “Certificate Course in Entrepreneurship and Small Business Management (CESBM)” on the topic “Marketing and Operations Management for Entrepreneurs” conducted by the Career Guidance Unit of University of Vavuniya in 2023.
Positions/Admin Roles
- Deputy Proctor of Faculty of Business Studies in 2024
- Chairperson/ Career Guidance Unit of Faculty of Business Studies in 2024
- Chief-editor/Prospectus Committee of Faculty of Business Studies in 2024
- Chairperson/ Registration committee of RCBS in 2024
- Member/Promotion Committee of RCBS in 2024
- Chairperson/Career Guidance Seminar of RCBS in 2024
- Member/Hall Arrangement Committee for the Conference on APRRAR conference in 2023
- Marketing Management Research Track Coordinator-APRRAR Conference in 2023
- Member/Web Committee/ Faculty of Business Studies in 2023
- Member/Wellbeing (WeBe) Centre in 2023
- Member/Registration Committee for the Conference on Youth Leadership and Community Action in 2023
- Student Counsellor in 2021,2022 & 2023
- Chairperson/Publicity Committee/RCBS in 2022
- Chairperson/Career Guidance Webinar for the Silver Jubilee in 2022
- Faculty Member/ Sports Advisory Board in 2022
- Senior Treasurer/ Marketing Club in 2022 & 2023
- Member/Web committee of Faculty of Business Studies in 2022
- Sports Manager/Badminton Women Team, University of Vavuniya from 2022 to present
- Organizer/Inauguration ceremony & orientation program for the Academic year from 2020/2021 to present.
- Coordinator/Curriculum Revision in 2022 for Department of Marketing Management.
- Member/ Career Guidance Unit in 2021
- Member/Editorial Committee/VUIRC in 2021
- Faculty Member/ Sports Advisory Board in 2021
- Member/Development of curriculum for the degree of Tourism and Hospitality Management in 2021
- The Coordinator/Memorandum of Understanding (MoU) between University of Vavuniya and SLIM from 2021 to present.
- Part-time Academic sub warden in 2020 & 2021
- Secretary/Developing the new Degree, Bachelor of Business Management Honours in Business Information Systems in 2020
- Member/ Vavuniya Campus International Research Symposium (VCIRS) in 2019
- Member/ Career Guidance Unit in 2019
- Member/ Institutional Review, Vavuniya Campus of the University of Jaffna in 2018
- Member/ Research Conference on Business Studies (RCBS) in 2018
- Member/ Programme Review, Faculty of Business Studies in 2018
- Member/ Developing New Department Proposal/ Dept. of Marketing Management in 2018
- Member/Career Guidance Unit in 2018 and 2019
- Member/ Well- being unit in 2018
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