Mrs. KPW Dilhani Ruwanthika Weerasinghe

Department of Marketing Management
Faculty of Business Studies,
University of Vavuniya,
Sri Lanka.
Office: 0094 24 222 8231
Office Mail: druwanthi77@vau.ac.lk
Personal Mail: druwanthi77@gmail.com

• Marketing Management
• Sustainable Marketing
• Digital Marketing
• Consumer Behavior
• Tourism and Hospitality Management
• Brand Management

Research interest

• Spirituality and Mindfulness
• Sustainable and Green Marketing
• Tourism and hospitality
• Branding and brand equity
• Sustainable Consumption Behaviour

List of publications

Journal publications

• Weerasinghe, K.P.W.D.R. 2019, ‘The Role of the Marketing Factors to develop the Agritourism Industry in Dambulla Tourism Area’, Journal of Business Management, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2, No.1, pp.137-150.
• Weerasinghe, K.P.W.D.R. 2017, ‘Impact of Content Marketing towards the Customer online engagement’, International Journal of Research in Business, Economics and Management, Vol.2, No.3, pp. 217-227.

International & National Research Conferences

• Weerasinghe, K.P.W.D.R, & D. S. R. Samarasinghe., 2023, ‘Role of Mindfulness of Food with the Moderating Effect of Environmental Literacy on Sustainable Food Consumption’, SDG Youth Summit, 14th International Conference on Business Management and Information, Univrsity of Kelaniya, 2023.
• Weerasinghe, K.P.W.D.R, Peiris, I. & Ulluwishewa.R.,2022 ‘Cultural Creatives and Sustainable Development of Tourist Destinations: A New Hope to Revive Sri Lankan Tourism Sector’, The 9th International Conference on Hospitality and Tourism Management 2022.
• Weerasinghe K.P.W.D.R., Jayasundara J.M.S.B., Rajapakshe P.S.K., Ekanayake E.M.S., Prassana R.P.I.R., Gamage S.K.N., Upulwehera J.M.H.M., 2022, ‘Readiness of SMEs for Addressing the Sustainability Challenges by Establishing the Environmental Management System: In the Case of the SME Sector in Sri Lanka’, 1st International Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).
• Weerasinghe, K.P.W.D.R. & Selvarajan,P. 2021, ‘An Analysis of Consumer Vulnerability during the COVID-19 Pandemic Situation in Sri Lanka’, 4th National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).
• Perera, R.H.A.T. & Weerasinghe, K.P.W.D.R, 2020, ‘Exploring Utilitarian Motivations in online Shopping during Covid-19 Pandemic’, 1st International Research Conference in Marketing Management, Sri Lanka Institute of Marketing and Emerald Publishing.
• Weerasinghe, K.P.W.D.R. & Selvarajan,P. 2018, ‘Buyer’s Awareness of Traffic Light Colour Coding System for packaging Soft Drinks: in Case of Kakirawa Town Area’, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, 2018.
• Thevanes,N. & Weerasinghe, K.P.W.D.R. 2018, ‘Contribution of Green Marketing in Creating Sustainable Organization, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, 2018.
• Selvarajan,P. & Weerasinghe, K.P.W.D.R. 2018, ‘Consumer perception towards genetically modified products: A study in Vavuniya Town in Sri Lanka’, 4th International Research Symposium, Rajarata University of Sri Lanka.(Abstract).
• Weerasinghe, K.P.W.D.R. 2018, ‘Determinants of the customer online engagement towards the online brand community’, 2nd National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).
• Weerasinghe, K.P.W.D.R. 2018, ‘Factors behind the development of Marketing Practices in Agritourism Industry: Case of Dambulla Tourism Area’, 3rd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).
• Weerasinghe, K.P.W.D.R. & Priyadharshan, S. 2017, ‘Factors Influence on Effective Handling of Wastages of the Vegetable Marketing System in Dambulla Dedicated Economic Centre’, 7th International Research Conference, South Eastern University of Sri Lanka. http://ir.lib.seu.ac.lk/handle/123456789/3057.
• Weerasinghe, K.P.W.D.R. 2017, ‘Impact of Content Marketing towards the Customer online engagement’, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).
• Weerasinghe, K.P.W.D.R. & Perera, R.H.A.T. 2017, ‘Keeping profitable customer in banking industry’, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).
• Weerasinghe, K.P.W.D.R. 2017, ‘The impact of servicescape on customer satisfaction in banking industry’, Vavuniya Campus International Research Symposium, Vavuniya Campus of the University of Jaffna. (Extended Abstract).
• Weerasinghe, K.P.W.D.R, Perera, R.H.A.T. & Buddakorala,P.S. 2016, Presented a research on ‘Promotional efforts and generating positive word-of-mouth’, Undergraduate Research Forum , 1st International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka.

News Papers and Magazines

• K.P.W.D.R. Weerasinghe, 2019, ‘The Importance and Role of Content Marketing to Develop the Innovative Marketing Strategy in the Organization’, FOBS Magazine, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2.
• Dilhani Ruwanthika Weerasinghe, ‘Green Washing: a pitfall in environmental sustainability’, Daily News, Thursday 14th of May 2019, pp.09. (Press & E-paper: http://www.dailynews.lk/2019/05/14/features/185468/greenwashing- pitfall environmental sustainability)

• Diploma in Strategic Brand Management, Sri Lanka Institute of Marketing.
• Certificate in Banking and Finance (CBF), The Institute of Bankers of Sri Lanka (IBSL), 2012.
• Diploma in English, Minasco Foundation, approved by City and Guilds, 2013.

• Awarded on Overall Best Presenter for research paper presentation on ‘Cultural Creatives and Sustainable Development of Tourist Destinations: A New Hope to Revive Sri Lankan Tourism Sector’, The 9th International Conference on Hospitality and Tourism Management 2022.
• Awarded on Best Poster Presentation on ‘Role of Mindfulness of Food with the Moderating Effect of Environmental Literacy on Sustainable Food Consumption’, SDG Youth Summit, 14th International Conference on Business Management and Information, Univrsity of Kelaniya, 2023.

• Chairperson, Annual Board of Survey- 2023- Group XV, University of Vavuniya, Sri Lanka.
• Chairperson, Committee for publishing Newsletter of Faculty of Business Studies- from July 2023.
• Student Counsellor, University of Vavuniya, Sri Lanka, appointed from 15.09.2023.