Mr. S. A. Jude Leon

Department of Marketing Management
Faculty of Business Studies,
University of Vavuniya,
Sri Lanka.
Office: 0094 24 222 8231
Office Mail: judeleon27@vau.ac.lk
Personal Mail: judeleon27@gmail.com

• Marketing Management
• Strategic Marketing
• Agricultural Marketing
• Customer Relationship Marketing
• Services Marketing

Research interest

• Digital Marketing
• Agricultural Marketing
• Entrepreneurial Marketing
• Tourism and hospitality Marketing
• Common issues among societies especially among children and youth

List of publications

Research Publications

• Jude Leon, S. A., and Pathmini, M. G. S. (2019). Impact of Customer Relationship Marketing on Customer Loyalty – A comparative study between state banks and private banks in Northern Region of Sri Lanka. Book of Abstract, 8th South Eastern University International Arts Research Symposium – 2019, ISBN 978-955-627-203-1, P-94.
• Jude Leon, S. A. (2020). Impact of Factors of Product Modification on Customer Satisfaction – Special reference to Apple and Samsung in Northern Region, Sri Lanka. International Journal of Multidisciplinary Studies (IJMS), Volume 7, Issue II, p126-137.
• Vannarajah, T. L., and Jude Leon S. A. (2021). Impact of Entrepreneurial Motivation on Self-employment Intention among youth with special reference to Advanced Technological Institutes (ATIs) in Jaffna and Trincomalee. 7th RUICHSS-2021, University of Ruhuna.
• Sachinila, W. A. I., and Jude Leon, S. A. (2022). Country of Origin and Consumer Purchase Intention towards cosmetics in Sri Lanka, with special reference to Negombo Town area People. 1st International Conference on Management and Entrepreneurship (ICOME), Faculty of Management Studies, The Open University of Sri Lanka (OUSL).
• The impact of product modification on customer satisfaction – special reference to Nokia and Sony Ericsson in Jaffna Peninsula – Journal of Post-War Economic Development through Science, Technology and Management, South Eastern University of Sri Lanka.
• The impact of brand equity on consumer purchasing decision – special reference to Lux beauty soap in Vavuniya District – Journal of Value Creation for Sustainable Development, VCIRS 2017, Vavuniya Campus of the University of Jaffna, Sri Lanka.
• The impact of Capital Structure on Financial Performance of the Listed Manufacturing Firms in Sri Lanka – Global Journal of Commerce & Management Perspective, Global Institute for Research & Education.
• The impact of Working Capital Management on Profitability of the Listed Manufacturing Firms in Sri Lanka – Global Journal of Commerce & Management Perspective, Global Institute for Research & Education.
• The impact of Promotional Strategies on Brand Awareness – International Conference on Modern Trends in Innovative Management, Rajarata University of Sri Lanka.
• Reward System and Employee Motivation in Ceylon Electricity Board Jaffna – International Conference on Modern Trends in Innovative Management, Rajarata University of Sri Lanka.
• The impact of Customer Relationship Marketing on Market Performance – A comparative study between Dialog and Mobitel Mobile Telecommunication services in Jaffna District – Journal of Marketing Information and Strategies: Core for Development, Annamalai University.
• Employees’ Stress and its impact on their Performance in District Secretariat, Jaffna – Proceedings of Jaffna Science Association, University of Jaffna.

Chapters

• Jude Leon, S. A. (2022). Entrepreneurial Marketing in improving Competitive Advantage. In Prof. A. Pushpanathan (Eds.), Entrepreneurial Marketing (pp. 23-36). Published by Evergreen Printers.

• Chairperson, Curriculum Development Committee for BBM Honours in Tourism and Hospitality Management
• Expert, Curriculum Development Committee for Digital Creation and Marketing Skills (DCMS) for Advanced Certificate Level at IDM under Skills for Inclusive Growth (S4IG).

• Head, Department of Marketing Management – 2021/2022
• Academic Coordinator, Department of Marketing Management – 2021/2022
• Patron, Marketing Club – 2021/2022
• Coordinator, Career Guidance Cell – 2021/2022
• Chairperson, Curriculum Development Committee for BBM Honours in Tourism and Hospitality Management – 2021/2022
• Convener, Research Conference on Business Studies (RCBS) – 2022 – 2021/2022
• Track Coordinator/Project Management & Public Finance, VUIRC – 2021 – 2021/2022
• Member, Committee for Curriculum Revision of the Faculty of Business Studies – 2021/2022
• Member, Committee for Strategic Planning and Monitoring of Faculty of Business Studies – 2021/2022
• Manager, Table Tennis Men University Team – 2021/2022
• Faculty Representative, Vavuniya Campus Teachers’ Association (VCTA) – 2021/2022
• Member, Coordinating Committee of IQAC – 2021/2022
• Member, Fund Generation Committee for ICHR-2022 – 2021/2022
• Member, Committee for organizing Inauguration Ceremony of the University of Vavuniya – 2021/2022
• Member, Committee for Prevention of Ragging – 2021/2022
• Member, Sports Advisory Committee – 2021/2022
• Member, Faculty of Business Studies Silver Jubilee Sports Committee – 2021/2022
• Member, Library Committee – 2021/2022
• Chair person, Curriculum Development Committee for BBM Honours in Tourism and Hospitality Management, Faculty of Business Studies – 2020/2021
• Academic Career Guidance Advisor, Career Guidance Cell, Faculty of Business Studies – 2020/2021
• Senior Treasurer, Marketing Club – 2020/2021
• Student Counsellor, Faculty of Business Studies – 2020/2021
• Convener, Hall Arrangement and Programme Committee, RCBS-2020, Faculty of Business Studies – 2020/2021
• Member, Colloquium Committee, Vavuniya Campus – 2020/2021
• Member, Ragging Prevention Committee, Vavuniya Campus – 2020/2021
• Member, COVID-19 Response Committee, Faculty of Business Studies – 2020/2021
• Member, Health Prevention Committee, Vavuniya Campus – 2020/2021
• Mentor for the selected students of the Faculty of Business Studies – 2020/2021
• Chairperson, Annual Board of Survey – 2020/2021
• Member, Committee for developing Constitution for Marketing Club of the Faculty of Business Studies – 2019/2020