Academic Qualification

MBA (Reading), Rajarata University of Sri Lanka (RUSL)
BBA (Hons) Specialized in Marketing (First Class), University of Jaffna (2023)
Postgraduate Diploma in Marketing, CIM UK – Distinction
Certificate in Digital Marketing, SLIM (Ongoing)
Diploma in Sinhala, Trilingual Learning Center
Diploma in Office Automation, DMI Computer Education
Diploma in Computerized Accounting, DMI Computer Education
CA Sri Lanka, Certificate Level Completed

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Biography

Jegashini Kunasingam is a passionate marketing educator and researcher currently serving as a probationary lecturer in the Department of Marketing Management at the University of Vavuniya. She holds a First-Class BBA degree and is an Associate Member of the Chartered Institute of Marketing (ACIM). She earned a Postgraduate Diploma in Marketing with distinction and is currently pursuing an MBA specializing in Strategic and Marketing Management.

She actively engages in digital marketing training, research supervision, and community capacity building, aiming to empower the next generation of marketers through real-world exposure and innovative pedagogy.

Contact Details
Department of Marketing Management,
Faculty of Business Studies,
University of Vavuniya, Sri Lanka.
Mobile: 0773180129
Email: jega@vau.ac.lk
Research and Publications
Research Interests
• Social Media Marketing
• Digital Marketing
• Branding and Brand Strategy
• Artificial Intelligence in Marketing
• Gender Equity and Equality
• Consumer Psychology
• E-Commerce Strategy
• Women Empowerment and Leadership
• SME Development and Digital Transformation
• Consumer Behaviour and Decision-Making
• Customer Relationship Marketing (CRM)

Conference Articles and Presentations

  1. Personal branding through social media: The role of personal branding on professional growth, networking, and career development. ICCM – 2024, JUICe-2024, June 12–13, 2024, p.96.
  2. Deceptive Social Media Marketing Tactics: Evidence from Sri Lankan Facebook users. 1st International Conference on Criminology, University of Sri Jayewardenepura, Oct 3–4, 2024, p.54.
  3. Building Brand Trust and Sustainability of MSMEs Through Storytelling. 3rd IRSM, Rajarata University, Nov 28, 2024, p.172.
  4. Assessing the Impact of AI Marketing Adoption on SMEs in Jaffna. 24th IPRC – 2024, University of Kelaniya, Nov 29, 2024, p.129.
  5. Exploring the Gender Pay Gap: Insights from Jaffna’s Workforce. IRSGEE-2024, University of Jaffna, Dec 2024, p.66.
  6. A Blind Woman’s Journey of Education and Empowerment. IRSGEE-2024, University of Jaffna, Dec 2024, p.87.
  7. AI-Powered Personalization and the Future of CRM Strategies. ICMR 2024, Sabaragamuwa University (Best Paper Award).
  8. Identifying challenges faced by Tamil individuals with hearing loss. IRCE-2025.

Journal Articles

  1. The Emerging Digital Ecosystem of Online Marketing for Startups. MENTOR Journal, Vol.8, Issue 2, pp.67–84.
  2. Fostering Gender Equality in Higher Education: Outcome-based Quality Assurance. RUQAS 2024, pp.32–49.
Professional Activities
  • Resource person for digital marketing training by IDB & ILO (MSMEs in Jaffna, Kilinochchi, Mullaitivu, Vavuniya).
  • Mentor & trainer for PAVE Project (ILO & IPID) supporting women-led organizations in Northern Sri Lanka.
  • Visiting Lecturer in Marketing, The Open University of Sri Lanka, Jaffna.
Awards and Grants
  • Best Paper Award – AI-Powered Personalization and the Future of CRM Strategies, ICMR 2024, Sabaragamuwa University.
  • Distinction Award – Global Marketing Decision, SLIM (Case Study Subject).
Positions / Administrative Roles
  • Program Coordinator, 29th Annual TASME Conference, University of Toronto (2025)
  • Event Administrator, Oxford Abstract Tool – TASME (2025)
  • Lead Administrator, CMT – IRSGEE 2024
  • Editor, Felicitation Book – International Women’s Day, University of Jaffna (2025)
  • Editorial Board Member, IRSGEE Proceedings, University of Jaffna (2024) – ISBN 978-624-6150-46-4
  • Editorial Team, Newsletter (Dec 2024, Vol.01, ISSN: 3084-8377), CGEE, University of Jaffna
  • Contributor, Pre-Symposium Workshop, IRSGEE-2024
  • Coordinator, Sinhala for Beginners Course, University of Vavuniya
  • Member, 32nd Executive Committee, Section D, Jaffna Science Association (2025–2026)