URSM 2025 – Book of Abstracts | Symposium Proceedings

📄 1st Undergraduate Research Symposium on Marketing – 2025 URSM

✦ “Transcending Boundaries: Reimagining Marketing for a Transformative Era” ✦
📅 6th August 2025 🏛️ Department of Marketing Management, University of Vavuniya, Sri Lanka 📘 Book of Abstracts | ISSN: 978-624-6269-16-6
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© 2025 Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, Sri Lanka. Personal use permitted. | ISSN 978-624-6269-16-6 (Print) | E-ISSN 978-624-6269-17-3