The Marketing Club of the Faculty of Business Studies successfully organized its third seminar titled “Research Proposal Development: Turning Ideas into Action” on 25 June 2026. The seminar was conducted by Mrs. K. P. W. Dilhani R. Weerasinghe, Lecturer (Unconfirmed), Department of Marketing Management, University of Vavuniya, and was specially designed for final-year undergraduate students specializing in Marketing Management.
The primary objective of the seminar was to strengthen students’ understanding of the research proposal development process and prepare them for their final-year research projects. The session covered key aspects of proposal writing, including identifying research problems, formulating research objectives and questions, conducting literature reviews, selecting appropriate research methodologies, and developing a well-structured research proposal.
