The 1st International Research Conference on Digital Marketing (ReDM) organized by our MoU partner, Asia Chartered Institute of Digital Marketing (ACIDM), in Collaboration with the University of Vavuniya, University of Jaffna, and Sri Lanka Institute of Marketing, under the theme of Research-Driven Insights to Ignite Innovation and Transform the Future of Digital Marketing”. This conference was held on 28 January 2026 at Soosairatnam Block (SH-4) of the Faculty of Business Studies, University of Vavuniya, as part of the collaborative academic and research initiatives outlined in the MoU between ACIDM and the University of Vavuniya.
The conference was designed to promote international-level research dissemination in the field of digital marketing. It provided a platform for scholars to present empirical and conceptual research related to digital marketing strategies, consumer behavior in digital environments, social media marketing, data-driven marketing, and technology-enabled business practices. The event facilitated interdisciplinary discussions among academics, researchers, and practitioners.
The ReDM was conducted with the participation of distinguished academics, institutional and industry leaders, administrators, staff members, and students, reflecting its strong academic credibility and national and international recognition.
Senior Professor S. Anbahan Ariadurai, Former Vice Chancellor, Open University of Sri Lanka (OUSL), Senior Professor A. Atputharajah, Vice Chancellor, University of Vavuniya, Professor Y. Nanthagopan, Acting Dean, Faculty of Business Studies, Professor Dewasiri N. Jayantha, President, Sri Lanka Institute of Marketing (SLIM), Professor Athula Gnanapala, Dean, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Professor Nanda Ganesan, California State University, Los Angeles, USA, Senior Professor Nalin Abeysekara, Former Dean, Faculty of Management Studies, Open University of Sri Lanka., Professor Dinesh Samarasinghe, Dean, Faculty of Business, University of Moratuwa, Professor Shivany Shanmugathas, Head, Department of Marketing Management, University of Jaffna, Mr. Denzil Perara, Brand, Growth, and Strategy Consultant, Kotler Impact Inc., Dr. S. Dilogini, Convener/ReDM, Mr. S. Sharan, Digital Marketing Strategist – Terra USA, Head of the Departments, Acting Librarian, Staff of the Department of Marketing Management, Authors, and other Academic and Industrial representatives took part in this conference, which was estimated approximately 75 participants.
The presence of eminent scholars and senior academic administrators significantly enhanced the academic value of the conference. The sessions facilitated high-level scholarly discussions, knowledge sharing, networking, and exposure to contemporary developments in digital marketing and related disciplines, thereby supporting the Faculty of Business Studies in achieving its strategic objectives related to research excellence and international engagement.
