Mr. Thillainayagam Dushyenthan

Academic Qualification

Master of Business Administration, Rajarata University of Sri Lanka – 2023
Bachelor of Commerce (Honours – First Class) in Marketing Management, University of Jaffna – 2011
Diploma in Banking and Finance, Institute of Bankers of Sri Lanka – 2016

Biography

Mr. Thillainayagam Dushyenthan currently serves as a Lecturer (Unconfirmed) in Marketing Management at the Department of Marketing Management, Faculty of Business Studies, University of Vavuniya. He holds a Bachelor of Commerce (Honours – First class) in Marketing Management from the University of Jaffna and a Master’s degree in Business Administration from Rajarata University of Sri Lanka.

Mr. Dushyenthan brings a comprehensive blend of academic research and industry experience to his role. His research interests span marketing and interdisciplinary domains, with a particular focus on initiatives that contribute to society as well. He remains actively involved in scholarly research and academic collaboration, contributing to the advancement of knowledge and practice in the field of marketing management.

Contact Details
Department of Marketing Management,
Faculty of Business Studies,
University of Vavuniya,
Sri Lanka.
Office: 0094 24 222 8231
Office Mail: dushyenthan@vau.ac.lk
Personal: 0775023431
Personal Mail: rt.dushyenthan03@gmail.com
Teaching Interest
  • Sales Management
  • Brand Management
  • International Marketing
  • Customer Relationship Marketing
  • Services Marketing

List of Publications
  1. Interactive marketing and its impact on customer satisfaction – The study of mobile communication service providers in Jaffna, Sri Lanka. Global Journal of Management and Business Research, Vol. 12, Issue 14, 2012.
  2. Usage of ICT and its effect on customer loyalty – A comparative study of state and private banks in Jaffna, Sri Lanka. Journal of Marketing and Consumer Research, Vol. 01, 2013.
  3. The effect of social media marketing on perceived brand equity of fashion brands in Jaffna District, Sri Lanka. Advances in Social Sciences and Management, Dec 2023, Vol. 01, No. 12.
  4. Service quality and its effect on customer loyalty of the banking industry in Jaffna District – A comparative study between State and Private Banks. Advances in Social Sciences and Management, Mar 2024, Vol. 02, No. 03.
  5. Impact of Marketing Strategies on Business Growth of SMEs in Sri Lanka. Advances in Social Sciences and Management, Nov 2024, Vol. 02, No. 11.
  6. Employee Involvement and Its Impact on Employee Empowerment – A Comparative Study of Private and State Banks in Jaffna. Advances in Social Sciences and Management, Nov 2024, Vol. 02, No. 11.
  7. Integrated marketing communication and its effect on customer perception towards banking services in Jaffna – Special reference to core private local banks. ACADEMICIA, Vol. 15, Issue 3, Mar 2025.
  8. Advertisement and its effect on buying behavior of consumers in Jaffna, Sri Lanka. ACADEMICIA, Vol. 15, Issue 3, Mar 2025.

Professional Activities
  • AIB: Associate Institute of Bankers, IBSL (since 29-01-2016)
  • AMSLIM: Associate Member of SLIM (since 08-04-2024)