Biography
Mr.S. Sivanenthira is a Lecturer (Unconfirmed) in the Department of Marketing Management at the Faculty of Business Studies, University of Vavuniya, Sri Lanka.
Contact Details
- Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, Sri Lanka.
- Office: 0094 24 222 8231
- Personal: 0094 77 2480844
- Office Mail: sivamsiva@vau.ac.lk
- Personal Mail: sivamsiva2022@gmail.com
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Teaching Interest
- Marketing Management
- E Commerce
- Agricultural Marketing
- Principles of Management / Business Management
- Consumer Behavior
- Sales Management
- Customer Relationship Marketing
- International Marketing
- Marketing Information System
- Tourism and Hospitality Management
- Computer Application in Research Methodology
Research Interests
- Agricultural Marketing
- Consumer Behavior
- Sales Management
- Customer Relationship Marketing
- Tourism and Hospitality Management
Publications
- THE IMPACT OF THE SERVICE QUALITY ON CUSTOMER SATISFACTION. SPECIAL REFERENCE TO ANNAI NAGA AND CARGLE FOOD CITY IN JAFFNA. Emerging Issues in Management and Finance, First Annual Research Conference, Faculty of Management and Commerce, South Eastern University Of Sri Lanka, 2012.
- AWARENESS OF FOOD LABELLING AND USE OF THE INFORMATION IN PURCHASING PREPACKAGED FOOD PRODUCTS AMONG CONSUMERS IN JAFFNA DISTRICT; SPECIAL REFERENCE TO SUPER MARKETS – Sivacamy S, Shivany S and Sivanenthira, S. SAI RAM INSTITUTE OF MANAGEMENT STUDIES, 6th INTERNATIONAL CONFERENCE OCTOBER 9th-10th 2015.
- DETERMINANTS OF DEMAND IN HOTEL INDUSTRY SPECIAL REFERENCE: JAFFNA DISTRICT- Vahini.S, Shivany S and Sivanenthira, S. SAI RAM INSTITUTE OF MANAGEMENT STUDIES, 6th INTERNATIONAL CONFERENCE OCTOBER 9th-10th 2015.
- MARKETING CHANNEL STRATEGY IN EMERGING RURAL MARKET; SPECIAL REFERENCE TO BAKERY INDUSTRY IN JAFFNA RURAL AREA – S Rajumesh, V kumaradeepan, S, Sivanenthira. SAI RAM INSTITUTE OF MANAGEMENT STUDIES, 6th INTERNATIONAL CONFERENCE OCTOBER 9th-10th 2015.
- ENTREPRENEURIAL ORIENTATION AND ORGANISATIONAL PERFORMANCES SPECIAL REFERENCE TO TOURIST HOTEL AND HOSPITALITY IN JAFFNA DISTRICT – E, Ratnam, V, Kumaradeepan, S, Sivanenthira. SAI RAM INSTITUTE OF MANAGEMENT STUDIES, 6th INTERNATIONAL CONFERENCE OCTOBER 9th-10th 2015.
- THE IMPACT OF CREATIVITY ON CUSTOMER SATISFACTION AND BRAND LOYALTY: SPECIAL REFERENCE TO MOBILE MARKETS IN JAFFNA – S, Rajumesh, V, Kumaradeepan, S, Sivanenthira. SAI RAM INSTITUTE OF MANAGEMENT STUDIES, 6th INTERNATIONAL CONFERENCE OCTOBER 9th-10th 2015.
- THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN HSBC BANK IN JAFFNA – V, Kumaradeepan, S, Sivanenthira. INTERNATIONAL CONFERENCE ON CURRENT TRENDS IN MANAGEMENT RESEARCH AND ITS RELEVANCE TO INDIAN INDUSTRY 2015.
- THE IMPACT OF SERVICE QUALITY ON CONSUMER PERCEIVED VALUE IN MEDICAL CLINICS – V, Kumaradeepan, S, Sivanenthira. Journal of Marketing and Consumer Research, Vol.8, 2015.
- FACTORS INFLUENCING IN CONSUMER PERCEIVED VALUE IN CHANNELING CENTERS – Sivanenthira, S & Shivany, S. Zenith International Research & Academic Foundation (ZIRAF), 2013.
- INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR. SPECIAL REFERENCE TO CARGILLS BRAND NAME IN JAFFNA DISTRICT – E.Ratnam, D.Sabina & S.Sivanenthira. South Asian Academic Research Journals, 2013.
- PERFORMANCE APPRAISAL SYSTEM OF PEOPLE’S BANK AND BANK OF CEYLON IN VAVUNIYA DISTRICT – S.Sivanenthira & D.Sabina. South Asian Academic Research Journals, 2013.
- COMPARATIVE STUDY ON EFFECTIVENESS OF FINANCIAL CONTROL SYSTEM BETWEEN DIVISIONAL SECRETARIAT DIVISIONS OF JAFFNA DISTRICTS – S.Sivanenthira & D.Sabina. South Asian Academic Research Journals, 2013.
- THE IMPACT OF THE SERVICE QUALITY ON CUSTOMER SATISFACTION. (SPECIAL REFERENCE TO NDB AND NTB BANKS IN JAFFNA PENINSULA) – S.Sivanenthira & D.Sabina. South Asian Academic Research Journals, 2013.
- IMPACT OF CUSTOMER PARTICIPATION ON ATM SERVICE QUALITY – E.Ratnam, D.Sabina & S.Sivanenthira. South Asian Academic Research Journals, 2013.
- EMPLOYEE REWARDS AND JOB SATISFACTION OF JAFFNA TEACHING HOSPITAL – D.Sabina & S.Sivanenthira. Zenith International Research & Academic Foundation (ZIRAF), 2013.
- JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN DIVISIONAL SECRETARIAT OF KARAVEDDY – S.Sivanenthira & D.Sabina. Zenith International Research & Academic Foundation (ZIRAF), 2013.
- THE IMPACT OF INFORMATION TECHNOLOGY IN EFFICIENCY AND EFFECTIVENESS OF THE BANKING SECTOR IN SRI LANKA. SPECIAL REFERENCE TO PEOPLE’S AND COMMERCIAL BANK IN JAFFNA – S.Sivanenthira & D.Sabina. Zenith International Research & Academic Foundation (ZIRAF), 2013.
- THE FACTORS INFLUENCING ON ADOPTION AND USAGE OF INTERNET BANKING – Kandasamy Gnanabasharan, Soosaipillai Edward Reginold, Sivapragasam Sivanenthira. SAARJ Journal on Banking & Insurance Research (SJBIR), Vol 7, Issue 6, November 2018.
- SERVICE QUALITY AND CUSTOMER SATISFACTION OF CEYLON ELECTRICITY BOARD IN JAFFNA – Sumithra, K, Sivanenthira, S. South Asian Journal of Marketing & Management Research (SAJMMR), Vol. 8, Issue 11, November 2018.
- THE IMPACT OF TOURISTS’ PERCEPTION ON TOURISTS’ SATISFACTION: IN NORTHERN PROVINCE, SRI LANKA – Sivanenthira, S, Sumithra, K. South Asian Academic Research Journals, Vol. 10 Issue 9, Sept 2020.
- A STUDY OF DECISION-MAKING STYLE OF THE EMPLOYEES IN DIVISIONAL SECRETARIAT (DS) IN JAFFNA DISTRICT – Sivanenthira, S. South Asian Academic Research Journals, Vol. 10 Issue 9, Sept 2020.
Professional Activities
- Served as a resource person for the workshop on “Digital Marketing for Youth” organized by Berendina Development Services Ltd in Trincomalee on 22.06.2023.
- Served as a resource person for the workshop on “Improving Employability” organized by International Committee of the Red Cross (ICRC) in Vavuniya on 23.06.2023.
- Served as a resource person for the workshop on “Conflict Resolution and Social Cohesion” for school teachers organized by J/Meesalai Veerasingam Central College in Chavakachcheri on 14.07.2023.
- Resource person for Motivation and Self-Confidence training held on 3rd and 4th and 28th of October 2023 for MAG staff at the Faculty of Business Studies, University of Vavuniya.
- Served as a resource person for the workshop on “Digital Marketing for Youth” organized by Gnanam Education Trust (GET), Jaffna, on 08.10.2023.
- Coordinator for Soft Skills Development residential training held on 26th and 27th of November 2017 for MAG middle-level managers at Reecha Organic Resort.
- Course module prepared and delivered on the module of Leadership and Motivation under the Youth Leadership Development Program organized by the UNDP. As a resource person and coordinator, lectures were conducted in Vavuniya, Kilinochchi, Trincomalee, Batticaloa, and Jaffna.
- Course module prepared and delivered on the module of Motivation, Self-Confidence, and Time Management under the Capacity Building Training for Mines Advisory Group (MAG) Female Staff – 2023. As a resource person and coordinator, lectures were conducted in Vavuniya.
Positions/Admin Roles
- ICIC Coordinator
- UBL Coordinator / FBS
- SME-Hub, FBS Coordinator
- MAG Training Programme Coordinator
- Students Counselor
- Convener, Food Arrangement Committee, University Students’ Convention on Social Cohesion and Reconciliation held at University of Vavuniya.
- Member, Transport and Hotel Committee, APPRA Conference on Digital Transformation and Artificial Intelligence for Sustainable Peace and Democracy held at University of Vavuniya.
- Member, Curriculum Development Committee for BBM Honours in Tourism and Hospitality Management, Faculty of Business Studies.
- Chairperson, Awarding Arrangement Committee, RCBS-2024, Faculty of Business Studies.
- Senior Treasurer / Vavuniya University Teachers Association (VUTA)
- Senior Treasurer / Marketing Club
- Senior Treasurer / Muslim Majlis, UoV
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