Proceedings of the Research Conference on Business Studies (RCBS) 2024

The RCBS provides a forum for academics and other professionals in the field of management to present their research to a wide audience of academics, policy makers, representatives from industry, and students.

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2024

– Theme : “Unlocking Business Frontiers: Exploring Innovations and Knowledge Diffusion” – Proceedings 2024

List of Abstracts and Authors

Track 1: Accounting and Finance

  1. Financial Literacy and Investment Outcomes: Insights from Sri Lankan Teachers
    De Alwis A. H. M
  2. Impact of Market Risk on the Financial Performance of Licensed Commercial Banks in Sri Lanka
    Tharsiny, N and Suganya J.D.F
  3. A Comparison of the Contribution of Artificial Intelligence to the Audit Quality: Perspectives from Big Four Audit Firms and Non-Big Four Audit Firms in Sri Lanka
    Tharsika K., Varanitha S., and Thaneshan G.
  4. Factors Affecting Purchase Intention of Daraz Online Shopping in Sri Lanka
    Wijerathna, J.M.K.G.T.G and Walathara, T.H
  5. The Influence of Audit Committee Independence on Financial Reporting Quality: A Moderating Role of Audit Quality
    Vianny, J.D
  6. Impact of Intellectual Capital Disclosures on Profitability: Evidence from Public Listed Companies in Sri Lanka
    Shahadha, S and Nuskiya, M.N.F
  7. The Impact of Ownership Structure on Dividend Policy: Evidence from Listed Manufacturing Companies in Sri Lanka
    Harrinee, K and Larojan, C

Track 2: Human Resource Management

  1. A Study on the Factors Affecting Job Stress of Employees in the ICT Industry in Sri Lanka
    Thadshaginiy, S., Methina, S., and Pairavi, S.
  2. Effects of Perceived Organizational Politics on Employee Commitment: Locus of Control as a Moderator in Sri Lanka’s Public Sector
    Thasika, T., Manjula, S., and Mayuran, L.
  3. Exploring the Interplay Between Organizational Mission Drift, Motivation, and Commitment of Emerging Social Workers
    Mithursan, A., Ransha R. R. P. H., and Samaranayake, D. I. J.
  4. The Impact of Work Environment on Bank Employee Performance in Valikamam Zone, Jaffna District
    Jathursana, S.
  5. Autocratic vs Democratic Leadership During Crisis Times: Impact on Employee Engagement in Sri Lanka’s Public Sector
    Suraweera, S. M. B. L., and Kuruppu, K. A. D. T. D.
  6. Impact of Human Resource Information Systems on Organizational Decision-Making
    Chamara, P., and Mangaleswaran, T.
  7. Does Incivility Matter? Mediating Role of Workplace Ostracism on the Nexus of Workplace Incivility and Toxic Work Environment: A Nomological Framework
    Jasintha, N.

Track 3: Marketing

  1. Exploring Data Visualization Practices and Challenges in the Sri Lankan Apparel Industry
    Dilmika, K.A.S.
  2. Intimate Self-disclosures of Social Media Influencers and Purchase Intentions Towards Chain Hotels in Sri Lanka Among Millennials
    Madhawee, W., and Lalith, C.
  3. From Tuk-Tuk to Tap: The Adoption of Online Taxi Apps in Sri Lanka’s Informal Public Transport Sector
    Rusdi, M.R.M., Jayawickrama, W.D.C., and Chathuranga, B.T.K.
  4. Drivers of Reverse Logistics and Capabilities on Operational Performance
    Pananwala, P.A.S.P., Nilakshi, W.K.G., and Iresh, C.D.D.
  5. Stimulus and Customer Response Towards Organic Food: The Case of Urban Consumers in Trincomalee District, Sri Lanka
    Ishar, A.M. S., and Kajendra, K.
  6. Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small, and Medium Enterprises
    Dilogini, S., and Kajanthy, V.
  7. 5S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri Lanka
    Kuganesan, P., and Dilogini, S.
  8. Impact of Information and Communication Technology on Customer Satisfaction in the Banking Sector in Jaffna District
    Selvanayagam, S.

Track 4: Economics and Information Systems

  1. Impact of Macroeconomic Variables on Stock Returns of Major Industry Sectors in Sri Lanka
    Kumari, L.M.T.M.
  2. The Labor Force Pattern and Economic Growth of Sri Lanka in the Last Three Decades
    Sivaruban, N.
  3. An Empirical Evidence on Wearing Behavior of Denim Jeans Among Female Undergraduate Students
    Chandrasena, D.H.K., and Jayasekara, A.J.
  4. Green Growth or Planet’s Warming? Exploring the Effects of Agriculture, Urbanization, and Forests
    Sandamini, H.N., Dissanayake, D.M.I.R., Krishantha, W., and Charuka, K.
  5. A Study on Factors Influencing Household Spending in the Anuradhapura District
    Prasangika, K.D.S., Herath, D.M.H., and Phillip, P.M.G.
  6. The Impact of Exchange Rate on Economic Growth in Sri Lanka
    Pratheepan, N., and Thayaparan, A.
  7. Factors Influencing the Adoption of Mobile Payments Among Generation Z in the Western Province of Sri Lanka
    Weerasingha, W.M.N.S.P., and Bandara, K.M.P.G.A.J.
  8. The Role of Perceived Usefulness and Ease of Use in Sri Lankan Undergraduates’ E-Learning Adoption
    Ansardeen, S., Umanakenan, R., Kajenthiran, K., Achchuthan, S., Natkunarajah, Umakanth N., and Kajananthan, R.
  9. Factors Influencing the Intention to Use Cloud Computing: Empirical Evidence from Apparel Companies in the Western Province, Sri Lanka
    Wijayarathna, B.D.I.K., Inthusha, K., Kajananthan, R., and Sabina, D.

Track 5: Project Management

  1. The Guidelines for Effective Volunteer Projects Using Project Management Principles
    Rudrigo, S., Bandara, K., Priyankara, V., Perera, M., Bopitiyegedara, N., Randeniya, N., and Abesundara, B.
  2. The Impact of Employee Turnover on Project Stages of Non-Governmental Organisations’ Projects in Vavuniya District
    Ajitha, S., and Thirugnanasampanthar, S.
  3. The Influence of Artificial Intelligence on Project Management Knowledge Areas in the IT Industry
    Dhanushika, S., and Nanthagopan, Y.
  4. Applicability of Project Management Performance Domains for Agile-Developed IT Projects
    Tharan, T., and Nanthagopan, Y.
  5. Impact of Kanban Practices on Project Management Performance of the Construction Industry
    Dimuthma, U.K.A., and Thirugnanasampanthar, S.
  6. Assessing the Impact of Stray Animals on Road Safety and Public Well-being in Jaffna, Sri Lanka
    Jeyaratnam, L., Sasitharan, M., and Thanushan, R.

Track 6: Entrepreneurship, Tourism, and Hospitality Management

  1. The Impact of Social Ties on Business Performance of Women Entrepreneurs of Micro, Small, and Medium Enterprises in the Gampaha District, Sri Lanka
    Rajapaksa, K.A.D.S.T.K., and Manthreege, W.K.
  2. Preparing School Students for Agricultural Entrepreneurship: Unravelling the Impact of Entrepreneurial School Garden Project Engagement on Students’ Attitudes
    Vinujah, G., and Vijayabaskar, V.
  3. Factors Affecting Entrepreneurial Success of Women-Headed Family Entrepreneurs: A Study in Poonakary Area of Kilinochchi District
    Nirensa, K., and Kajanthy, V.
  4. Social Media Use in Tourism of Kolhapur City in Maharashtra, India
    Saurabh, D.V., and Sarma, T.V.G.
  5. Impact of Heritage Interpretation on Visitor Satisfaction: A Study Based on Guided Tours at Cultural Heritage Sites in Anuradhapura
    Chandrasiri, C.S.K., Jayasinghe, J.A.P.M., and Dayanagana, K.L.T.U.S.
  6. Exploring Wellness Tourism in Sri Lanka: An Ethnographic Perspective
    Weerasinghe, K.P.W.D.R., and Selvarajan, P.
  7. Factors Influencing Consumer Satisfaction of Street Food in Sri Lanka
    Madhavi, J.P.J., Ginige, S.R., and Wickramasuriya, L.H.T. de S.
  8. Effectiveness of Using Digital Devices and Systems for Digital Entrepreneurial Outcomes
    Weerasooriya, W.A.C.K., Lasanthika, W.J.A.J.M., and Kumari, A.G.M.A.