The 3rd Research Conference on Business Studies (RCBS) – 2020

The 3rd Research Conference on Business Studies (RCBS) – 2020 was held on 26th October 2020 both physical and virtual modes at the Faculty of Business Studies. The theme of the conference was ‘Business Transformation: Merging the West and the East’’. The conference addressed the current issues that include various areas such as Management, Business, Accounting, Economics, Project Management, Business Communication, and Information Technology. Internationally-recognized scholars, approximately 150 people, were in attendance both physically and virtually. There were sixty-three papers presented in the conference

At the opening session, Dr. A. Rukshan, RCBS-2020 Convener delivered the welcome address. Introductory address was delivered by Dr. Y.Nanthagopan, Dean and Chair of the conference, Prof S. Srisatkunarajah, Vice Chancellor of Jaffna University delivered a special address followed by Dr. T. Managaleawara as Guest of Honor. Prof. S. A. Ariadurai, Vice Chancellor of Open University of Sri Lanka and Chairman/ CVCD delivered the Chief Guest address. The conference proceedings were launched by Pro S. Srisatkunarajah together with Mr. C. Larojan, Editor-in-Chief / RCBS -2020.

The keynote speakers were Prof. S.W.S.B. Dasanayaka, Dean of the Faculty of Business, University of Moratuwa, Sri Lanka and Prof. Tanya McGill, Discipline of Information Technology, Mathematics and Statistics at Murdoch University in Australia. Prof. S.W.S.B. Dasanayaka spoke title on ‘Business Transformation: The Trends in Sri Lankan Corporate Sector, a Case Study’. Prof. Tanya McGill spoke title on ‘Business Transformation: Merging the West and the East’.