Stakeholder Meeting for Revising the Curriculum for BBM Honours in Marketing Management

The Department of Marketing Management of the Faculty of Business Studies organized a stakeholder meeting for revising the curriculum for BBM Honours in Marketing Management on 19th of September 2021 via Zoom. Prof. Dr. P.A.P. Samantha Kumara (University of Ruhuna), Dr. Y.M.W.G.P.K. Udurawana (Rajarata University of S ri Lanka) and Dr. S. Shanmugathas (University of Jaffna) participated as experts, and Mr. S. A. Jude Leon, Ms. S. Kajanthy and Miss. H.G.C.K. Ranathunga participated as internal members. Experts suggested a few new subjects and also requested to merge some of the existing subjects. After having an interactive discussion, the specialization subjects were finalized for each semester. This meeting was very fruitful to construct a meaningful revised curriculum for BBM Honours in Marketing Management.