{"id":889,"date":"2025-07-01T10:12:33","date_gmt":"2025-07-01T10:12:33","guid":{"rendered":"https:\/\/fbs.vau.ac.lk\/mm\/?page_id=889"},"modified":"2026-04-21T07:41:24","modified_gmt":"2026-04-21T07:41:24","slug":"ms-jegashini-kunasingam","status":"publish","type":"page","link":"https:\/\/fbs.vau.ac.lk\/mm\/ms-jegashini-kunasingam\/","title":{"rendered":"Ms. Jegashini Kunasingam"},"content":{"rendered":"\n\n<\/p>\n
\"\"<\/p>\n

Academic Qualification<\/h4>\n

MBA<\/strong> (Reading), Rajarata University of Sri Lanka (RUSL)
\nBBA (Hons)<\/strong> Specialized in Marketing (First Class), University of Jaffna (2023)
\nPostgraduate Diploma in Marketing<\/strong>, CIM UK \u2013 Distinction
\nCertificate in Digital Marketing<\/strong>, SLIM (Ongoing)
\nDiploma in Sinhala<\/strong>, Trilingual Learning Center
\nDiploma in Office Automation<\/strong>, DMI Computer Education
\nDiploma in Computerized Accounting<\/strong>, DMI Computer Education
\nCA Sri Lanka<\/strong>, Certificate Level Completed<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nPersonal Website<\/a><\/td>\n<\/tr>\n
\"\"<\/td>\nGoogle Scholar<\/a><\/td>\n<\/tr>\n
\"\"<\/td>\nORCID<\/a><\/td>\n<\/tr>\n
\"\"<\/td>\nEmail<\/a><\/td>\n<\/tr>\n
\"\"<\/td>\nLinkedIn<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n

<\/p>\n

<\/span>Biography<\/div>
\n

Jegashini Kunasingam is a passionate marketing educator and researcher currently serving as a probationary lecturer in the Department of Marketing Management at the University of Vavuniya. She holds a First-Class BBA degree and is an Associate Member of the Chartered Institute of Marketing (ACIM). She earned a Postgraduate Diploma in Marketing with distinction and is currently pursuing her MBA at Rajarata University of Sri Lanka. She actively engages in digital marketing training, research supervision, and community capacity building, aiming to empower the next generation of marketers through real-world exposure and innovative pedagogy.<\/p>\n<\/div><\/div>\n

<\/span>Contact Details<\/div>
\nDepartment of Marketing Management,
\nFaculty of Business Studies,
\nUniversity of Vavuniya, Sri Lanka.
\nMobile: 0773180129
\nEmail: jega@vau.ac.lk<\/a>
\n<\/div><\/div>\n
<\/span>Research and Publications<\/div>
\nResearch Interests<\/strong>
\n\u2022 Social Media Marketing
\n\u2022 Digital Marketing
\n\u2022 Branding and Brand Strategy
\n\u2022 Artificial Intelligence in Marketing
\n\u2022 Gender Equity and Equality
\n\u2022 Consumer Psychology
\n\u2022 E-Commerce Strategy
\n\u2022 Women Empowerment and Leadership
\n\u2022 SME Development and Digital Transformation
\n\u2022 Consumer Behaviour and Decision-Making
\n\u2022 Customer Relationship Marketing (CRM)<\/p>\n

Conference Articles and Presentations<\/strong><\/p>\n

    \n
  1. Personal branding through social media: The role of personal branding on professional growth, networking, and career development. ICCM \u2013 2024, JUICe-2024, June 12\u201313, 2024, p.96.<\/li>\n
  2. Deceptive Social Media Marketing Tactics: Evidence from Sri Lankan Facebook users. 1st International Conference on Criminology, University of Sri Jayewardenepura, Oct 3\u20134, 2024, p.54.<\/li>\n
  3. Building Brand Trust and Sustainability of MSMEs Through Storytelling. 3rd IRSM, Rajarata University, Nov 28, 2024, p.172.<\/li>\n
  4. Assessing the Impact of AI Marketing Adoption on SMEs in Jaffna. 24th IPRC \u2013 2024, University of Kelaniya, Nov 29, 2024, p.129.<\/li>\n
  5. Exploring the Gender Pay Gap: Insights from Jaffna’s Workforce. IRSGEE-2024, University of Jaffna, Dec 2024, p.66.<\/li>\n
  6. A Blind Woman’s Journey of Education and Empowerment. IRSGEE-2024, University of Jaffna, Dec 2024, p.87.<\/li>\n
  7. AI-Powered Personalization and the Future of CRM Strategies. ICMR 2024, Sabaragamuwa University (Best Paper Award).<\/li>\n
  8. Sathyakumar, M., Shivany, S., Jegashini, K., & Dilogini, S. (2025). Identifying the challenges faced by Tamil individuals with deafness and hard of hearing in Sri Lanka: A study on sign language barriers. Second International Research Conference in Education (IRCE-2025)<\/i>, University of Jaffna, Sri Lanka, June 14\u201315, 2025, Page No. 49.<\/li>\n
  9. Jegashini, K. (2025). Exploring first-year management undergraduate perceptions and learning outcomes of the flipped classroom approach in e-learning: A case study at OUSL, Jaffna Regional Centre. 29th Annual TASME Conference on Technological Advances in Science, Medicine, and Engineering<\/i>, University of Toronto, Canada, July 5\u20136, 2025, Page No. 107.<\/li>\n
  10. Ganesan, N., Sangarathas, D., & Jegashini, K. (2025). AI usage by students in business information systems courses: An early survey. 29th Annual TASME Conference on Technological Advances in Science, Medicine, and Engineering<\/i>, University of Toronto, Canada, July 4\u20136, 2025, Page No. 12.<\/li>\n
  11. Jegashini, K., & Shanmugathas, S. (2025). The role of generative artificial intelligence in shaping critical thinking skills among undergraduates. 29th Annual TASME Conference on Technological Advances in Science, Medicine, and Engineering<\/i>, University of Toronto, Canada, July 4\u20136, 2025, Page No. 117.<\/li>\n<\/ol>\n

    Journal Articles<\/strong><\/p>\n

      \n
    1. The Emerging Digital Ecosystem of Online Marketing for Startups. MENTOR Journal, Vol.8, Issue 2, pp.67\u201384.<\/li>\n
    2. Fostering Gender Equality in Higher Education: Outcome-based Quality Assurance. RUQAS 2024, pp.32\u201349.<\/li>\n<\/ol>\n<\/div><\/div>\n
      <\/span>Professional Activities<\/div>
      \n
        \n
      • Resource person for digital marketing training by IDB & ILO (MSMEs in Jaffna, Kilinochchi, Mullaitivu, Vavuniya).<\/li>\n
      • Mentor & trainer for PAVE Project (ILO & IPID) supporting women-led organizations in Northern Sri Lanka.<\/li>\n
      • Visiting Lecturer in Marketing, The Open University of Sri Lanka, Jaffna.<\/li>\n<\/ul>\n<\/div><\/div>\n
        <\/span>Awards and Grants<\/div>
        \n
          \n
        • Best Paper Award<\/strong> \u2013 AI-Powered Personalization and the Future of CRM Strategies, ICMR 2024, Sabaragamuwa University.<\/li>\n
        • Distinction Award<\/strong> \u2013 Global Marketing Decision, SLIM (Case Study Subject).<\/li>\n<\/ul>\n<\/div><\/div>\n
          <\/span>Positions \/ Administrative Roles<\/div>
          \n
            \n
          • Program Coordinator, 29th Annual TASME Conference, University of Toronto (2025)<\/li>\n
          • Event Administrator, Oxford Abstract Tool \u2013 TASME (2025)<\/li>\n
          • Lead Administrator, CMT \u2013 IRSGEE 2024<\/li>\n
          • Editor, Felicitation Book \u2013 International Women’s Day, University of Jaffna (2025)<\/li>\n
          • Editorial Board Member, IRSGEE Proceedings, University of Jaffna (2024) \u2013 ISBN 978-624-6150-46-4<\/li>\n
          • Editorial Team, Newsletter (Dec 2024, Vol.01, ISSN: 3084-8377), CGEE, University of Jaffna<\/li>\n
          • Contributor, Pre-Symposium Workshop, IRSGEE-2024<\/li>\n
          • Coordinator, Sinhala for Beginners Course, University of Vavuniya<\/li>\n
          • Member, 32nd Executive Committee, Section D, Jaffna Science Association (2025\u20132026)<\/li>\n
          • Proceeding Layout Designer and Editorial Member, TASME Conference 2025, University of Toronto.<\/li>\n
          • <\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

            Academic Qualification MBA (Reading), Rajarata University of Sri Lanka (RUSL) BBA (Hons) Specialized in Marketing (First Class), University of Jaffna (2023) Postgraduate Diploma in Marketing, CIM UK \u2013 Distinction Certificate […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-889","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":10,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/889\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/889\/revisions\/1669"}],"wp:attachment":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/media?parent=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}