{"id":559,"date":"2024-04-16T15:17:29","date_gmt":"2024-04-16T15:17:29","guid":{"rendered":"https:\/\/fbs.vau.ac.lk\/mm\/?page_id=559"},"modified":"2024-04-16T16:08:45","modified_gmt":"2024-04-16T16:08:45","slug":"mrs-kpw-dilhani-ruwanthika-weerasinghe","status":"publish","type":"page","link":"https:\/\/fbs.vau.ac.lk\/mm\/mrs-kpw-dilhani-ruwanthika-weerasinghe\/","title":{"rendered":"Mrs. KPW Dilhani Ruwanthika Weerasinghe"},"content":{"rendered":"\n\n
\n
\"Mrs.Mrs. KPW. Dilhani R. Weerasinghe<\/span><\/a><\/div>
<\/div><\/div>\n

Academic Qualification<\/h4>\n

Master of Science<\/strong> in Management, University of Sri Jayewardenepura, Sri Lanka-2022. (Overall GPA 3.74).<\/p>\n

Bachelor of Science<\/strong> in Management (Sp.in Marketing Management), Trincomalee Campus, Eastern University of Sri Lanka- 2017. (First class)<\/p>\n\n\n\n\n\n\n\n
\n\"\"<\/td>\n druwanthi77@vau.ac.lk<\/a><\/td>\n<\/tr>\n
\n\"\"<\/td>\nGoogle Scholar<\/a><\/td>\n<\/tr>\n
\n\"\"<\/td>\nPersonal website<\/a><\/td>\n<\/tr>\n
\n\"\"<\/td>\nLinkedin<\/a><\/td>\n<\/tr>\n
\n\"\"<\/td>\nResearchGate<\/a><\/td>\n<\/tr>\n
\n\"\"<\/td>\nORCID<\/a><\/td>\n<\/tr>\n<\/table>\n<\/td>\n\n
\n
<\/span>Biography<\/div>
Lecturer (Unconfirmed)
\nDepartment of Marketing Management
\nFaculty of Business Studies,
\nUniversity of Vavuniya,
\nSri Lanka.<\/div><\/div>\n
<\/span>Contact Details<\/div>
Department of Marketing Management
\nFaculty of Business Studies,
\nUniversity of Vavuniya,
\nSri Lanka.
\nOffice: 0094 24 222 8231<\/a>
\nOffice Mail: druwanthi77@vau.ac.lk<\/a>
\nPersonal Mail: druwanthi77@gmail.com<\/a><\/div><\/div>\n
<\/span>Teaching Interest<\/div>
\n
    \n
  • Marketing Management<\/li>\n
  • Sustainable Marketing<\/li>\n
  • Digital Marketing<\/li>\n
  • Consumer Behavior<\/li>\n
  • Tourism and Hospitality Management<\/li>\n
  • Brand Management<\/li>\n<\/ul>\n<\/div><\/div>\n
    <\/span>Research (Research interest and list of publications)<\/div>
    \n

    Research interest<\/h4>\n
      \n
    • Spirituality and Mindfulness<\/li>\n
    • Sustainable and Green Marketing<\/li>\n
    • Tourism and hospitality<\/li>\n
    • Branding and brand equity<\/li>\n
    • Sustainable Consumption Behaviour<\/li>\n<\/ul>\n

      List of publications<\/h4>\n

      Journal publications<\/h4>\n
        \n
      • Weerasinghe, K.P.W.D.R. 2019, \u2018The Role of the Marketing Factors to develop the Agritourism Industry in Dambulla Tourism Area\u2019, Journal of Business Management, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2, No.1, pp.137-150.<\/li>\n
      • Weerasinghe, K.P.W.D.R. 2017, \u2018Impact of Content Marketing towards the Customer online engagement\u2019, International Journal of Research in Business, Economics and Management, Vol.2, No.3, pp. 217-227.<\/li>\n<\/ul>\n

        International & National Research Conferences<\/h4>\n
          \n
        • Weerasinghe, K.P.W.D.R, & D. S. R. Samarasinghe., 2023, \u2018Role of Mindfulness of Food with the Moderating Effect of Environmental Literacy on Sustainable Food Consumption\u2019, SDG Youth Summit, 14th International Conference on Business Management and Information, Univrsity of Kelaniya, 2023.<\/li>\n
        • Weerasinghe, K.P.W.D.R, Peiris, I. & Ulluwishewa.R.,2022 \u2018Cultural Creatives and Sustainable Development of Tourist Destinations: A New Hope to Revive Sri Lankan Tourism Sector\u2019, The 9th International Conference on Hospitality and Tourism Management 2022.<\/li>\n
        • Weerasinghe K.P.W.D.R., Jayasundara J.M.S.B., Rajapakshe P.S.K., Ekanayake E.M.S., Prassana R.P.I.R., Gamage S.K.N., Upulwehera J.M.H.M., 2022, \u2018Readiness of SMEs for Addressing the Sustainability Challenges by Establishing the Environmental Management System: In the Case of the SME Sector in Sri Lanka\u2019, 1st International Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. & Selvarajan,P. 2021, \u2018An Analysis of Consumer Vulnerability during the COVID-19 Pandemic Situation in Sri Lanka\u2019, 4th National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).<\/li>\n
        • Perera, R.H.A.T. & Weerasinghe, K.P.W.D.R, 2020, \u2018Exploring Utilitarian Motivations in online Shopping during Covid-19 Pandemic\u2019, 1st International Research Conference in Marketing Management, Sri Lanka Institute of Marketing and Emerald Publishing.<\/li>\n
        • Weerasinghe, K.P.W.D.R. & Selvarajan,P. 2018, \u2018Buyer\u2019s Awareness of Traffic Light Colour Coding System for packaging Soft Drinks: in Case of Kakirawa Town Area\u2019, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, 2018.<\/li>\n
        • Thevanes,N. & Weerasinghe, K.P.W.D.R. 2018, \u2018Contribution of Green Marketing in Creating Sustainable Organization, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, 2018.<\/li>\n
        • Selvarajan,P. & Weerasinghe, K.P.W.D.R. 2018, \u2018Consumer perception towards genetically modified products: A study in Vavuniya Town in Sri Lanka\u2019, 4th International Research Symposium, Rajarata University of Sri Lanka.(Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. 2018, \u2018Determinants of the customer online engagement towards the online brand community\u2019, 2nd National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. 2018, \u2018Factors behind the development of Marketing Practices in Agritourism Industry: Case of Dambulla Tourism Area\u2019, 3rd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. & Priyadharshan, S. 2017, \u2018Factors Influence on Effective Handling of Wastages of the Vegetable Marketing System in Dambulla Dedicated Economic Centre\u2019, 7th International Research Conference, South Eastern University of Sri Lanka. http:\/\/ir.lib.seu.ac.lk\/handle\/123456789\/3057.<\/li>\n
        • Weerasinghe, K.P.W.D.R. 2017, \u2018Impact of Content Marketing towards the Customer online engagement\u2019, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. & Perera, R.H.A.T. 2017, \u2018Keeping profitable customer in banking industry\u2019, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R. 2017, \u2018The impact of servicescape on customer satisfaction in banking industry\u2019, Vavuniya Campus International Research Symposium, Vavuniya Campus of the University of Jaffna. (Extended Abstract).<\/li>\n
        • Weerasinghe, K.P.W.D.R, Perera, R.H.A.T. & Buddakorala,P.S. 2016, Presented a research on \u2018Promotional efforts and generating positive word-of-mouth\u2019, Undergraduate Research Forum , 1st International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka.<\/li>\n<\/ul>\n

          News Papers and Magazines<\/h4>\n
            \n
          • K.P.W.D.R. Weerasinghe, 2019, \u2018The Importance and Role of Content Marketing to Develop the Innovative Marketing Strategy in the Organization\u2019, FOBS Magazine, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2. <\/li>\n
          • Dilhani Ruwanthika Weerasinghe, \u2018Green Washing: a pitfall in environmental sustainability\u2019, Daily News, Thursday 14th of May 2019, pp.09. (Press & E-paper: http:\/\/www.dailynews.lk\/2019\/05\/14\/features\/185468\/greenwashing- pitfall environmental sustainability)<\/li>\n<\/ul>\n<\/div><\/div>\n
            <\/span>Professional Activities<\/div>
            \n
              \n
            • Diploma in Strategic Brand Management, Sri Lanka Institute of Marketing.<\/li>\n
            • Certificate in Banking and Finance (CBF), The Institute of Bankers of Sri Lanka (IBSL), 2012. <\/li>\n
            • Diploma in English, Minasco Foundation, approved by City and Guilds, 2013.<\/li>\n<\/ul>\n<\/div><\/div>\n
              <\/span>Awards and Grants<\/div>
              \n
                \n
              • Awarded on Overall Best Presenter for research paper presentation on \u2018Cultural Creatives and Sustainable Development of Tourist Destinations: A New Hope to Revive Sri Lankan Tourism Sector\u2019, The 9th International Conference on Hospitality and Tourism Management 2022.<\/li>\n
              • Awarded on Best Poster Presentation on \u2018Role of Mindfulness of Food with the Moderating Effect of Environmental Literacy on Sustainable Food Consumption\u2019, SDG Youth Summit, 14th International Conference on Business Management and Information, Univrsity of Kelaniya, 2023.<\/li>\n<\/ul>\n<\/div><\/div>\n
                <\/span>Positions\/Admin Roles<\/div>
                \n
                  \n
                • Chairperson, Annual Board of Survey- 2023- Group XV, University of Vavuniya, Sri Lanka.<\/li>\n
                • Chairperson, Committee for publishing Newsletter of Faculty of Business Studies- from July 2023.<\/li>\n
                • Student Counsellor, University of Vavuniya, Sri Lanka, appointed from 15.09.2023.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

                  Academic Qualification Master of Science in Management, University of Sri Jayewardenepura, Sri Lanka-2022. (Overall GPA 3.74). Bachelor of Science in Management (Sp.in Marketing Management), Trincomalee Campus, Eastern University of Sri […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-559","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":6,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/559\/revisions"}],"predecessor-version":[{"id":568,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/559\/revisions\/568"}],"wp:attachment":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/media?parent=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}