URSM 2025 – Book of Abstracts | Symposium Proceedings<\/title>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n body {\n font-family: 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\n background: #eef2f5;\n color: #1e2a3a;\n line-height: 1.5;\n padding: 2rem 1.5rem;\n }\n\n \/* Main container *\/\n .container {\n max-width: 1300px;\n margin: 0 auto;\n background: white;\n border-radius: 28px;\n box-shadow: 0 20px 35px -12px rgba(0, 0, 0, 0.15);\n overflow: hidden;\n transition: all 0.2s ease;\n }\n\n \/* Header section with symposium identity *\/\n .header {\n background: linear-gradient(135deg, #0b2b3b 0%, #1a4a5f 100%);\n padding: 1.8rem 2rem;\n color: white;\n border-bottom: 4px solid #f4c542;\n }\n\n .header h1 {\n font-size: 1.9rem;\n font-weight: 600;\n letter-spacing: -0.3px;\n margin-bottom: 0.4rem;\n display: flex;\n align-items: center;\n gap: 12px;\n flex-wrap: wrap;\n }\n\n .header h1 small {\n font-size: 0.9rem;\n font-weight: 400;\n background: rgba(255,255,240,0.2);\n padding: 0.25rem 0.9rem;\n border-radius: 40px;\n letter-spacing: normal;\n }\n\n .header .sub {\n font-size: 1rem;\n opacity: 0.9;\n margin-top: 8px;\n border-left: 3px solid #f4c542;\n padding-left: 1rem;\n }\n\n .header .meta {\n display: flex;\n flex-wrap: wrap;\n gap: 1.5rem;\n margin-top: 1rem;\n font-size: 0.85rem;\n color: #d9e9f0;\n }\n\n .badge {\n background: #f4c54220;\n backdrop-filter: blur(2px);\n padding: 0.2rem 0.8rem;\n border-radius: 24px;\n font-weight: 500;\n }\n\n \/* PDF info strip *\/\n .info-bar {\n background: #f8fafc;\n padding: 0.8rem 2rem;\n display: flex;\n flex-wrap: wrap;\n justify-content: space-between;\n align-items: center;\n gap: 12px;\n border-bottom: 1px solid #e2e8f0;\n font-size: 0.85rem;\n }\n\n .info-links {\n display: flex;\n gap: 20px;\n }\n\n .info-links a {\n color: #1e6f5c;\n text-decoration: none;\n font-weight: 500;\n display: inline-flex;\n align-items: center;\n gap: 6px;\n transition: color 0.2s;\n }\n\n .info-links a:hover {\n color: #0b4b3f;\n text-decoration: underline;\n }\n\n .view-control {\n background: #e9edf2;\n padding: 4px 12px;\n border-radius: 40px;\n font-size: 0.75rem;\n font-weight: 500;\n color: #2c5f6e;\n }\n\n \/* iframe wrapper \u2014 responsive & accessible *\/\n .pdf-wrapper {\n background: #e2e8f0;\n padding: 0;\n position: relative;\n width: 100%;\n }\n\n .pdf-iframe {\n display: block;\n width: 100%;\n height: 85vh;\n min-height: 600px;\n border: none;\n background: #fefefe;\n }\n\n \/* fallback message for browsers with iframe restrictions *\/\n .fallback-note {\n display: none;\n background: #fff3e0;\n border-left: 5px solid #f4c542;\n padding: 1rem 1.5rem;\n margin: 1rem 2rem 2rem;\n border-radius: 16px;\n font-size: 0.9rem;\n }\n\n .footer {\n background: #f1f5f9;\n padding: 1rem 2rem;\n text-align: center;\n font-size: 0.75rem;\n color: #4b5563;\n border-top: 1px solid #e2edf2;\n }\n\n @media (max-width: 680px) {\n body {\n padding: 1rem;\n }\n .header {\n padding: 1.2rem 1.2rem;\n }\n .header h1 {\n font-size: 1.4rem;\n }\n .info-bar {\n flex-direction: column;\n align-items: flex-start;\n padding: 0.8rem 1.2rem;\n }\n .pdf-iframe {\n height: 70vh;\n min-height: 480px;\n }\n .fallback-note {\n margin: 1rem 1rem 1.5rem;\n }\n }\n\n \/* subtle hover *\/\n .container:hover {\n box-shadow: 0 25px 40px -14px rgba(0, 0, 0, 0.2);\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"container\">\n <div class=\"header\">\n <h1>\n \ud83d\udcc4 1st Undergraduate Research Symposium on Marketing \u2013 2025\n <small>URSM<\/small>\n <\/h1>\n <div class=\"sub\">\n \u2726 \u201cTranscending Boundaries: Reimagining Marketing for a Transformative Era\u201d \u2726\n <\/div>\n <div class=\"meta\">\n <span>\ud83d\udcc5 6th August 2025<\/span>\n <span>\ud83c\udfdb\ufe0f Department of Marketing Management, University of Vavuniya, Sri Lanka<\/span>\n <span class=\"badge\">\ud83d\udcd8 Book of Abstracts | ISSN: 978-624-6269-16-6<\/span>\n <\/div>\n <\/div>\n\n <div class=\"info-bar\">\n <div class=\"info-links\">\n <span>\ud83d\udd17 Official proceedings: <\/span>\n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n \ud83d\udcce Open PDF in new tab\n <\/a>\n <a href=\"#\" id=\"refreshIframe\" style=\"cursor:pointer;\">\n \ud83d\udd04 Reload viewer\n <\/a>\n <\/div>\n <div class=\"view-control\">\n \ud83d\udda5\ufe0f Embedded viewer \u2014 scroll & zoom\n <\/div>\n <\/div>\n\n <div class=\"pdf-wrapper\">\n <iframe \n class=\"pdf-iframe\" \n id=\"pdfFrame\"\n title=\"URSM 2025 Book of Abstracts \u2013 Marketing Symposium Proceedings\"\n src=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\"\n frameborder=\"0\"\n allow=\"fullscreen; accelerometer; clipboard-read; clipboard-write\"\n referrerpolicy=\"strict-origin-when-cross-origin\"\n sandbox=\"allow-same-origin allow-scripts allow-popups allow-forms allow-modals allow-downloads allow-presentation allow-top-navigation-by-user-activation\"\n >\n \n <p>Your browser does not support inline PDF viewing. \n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\">Download the PDF<\/a> to read the full symposium abstracts.<\/p>\n <\/iframe>\n <\/div>\n \n \n <div class=\"fallback-note\" id=\"fallbackMsg\" style=\"display: none;\">\n \u26a0\ufe0f <strong>PDF preview could not be loaded automatically.<\/strong> Some browsers may block embedded PDFs due to security settings. \n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to open the full PDF directly<\/a> \u2014 it contains all 45 research abstracts, keynote details, and symposium committee information.\n <\/div>\n\n <div class=\"footer\">\n <span>\u00a9 2025 Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, Sri Lanka. <\/span>\n <span>Personal use permitted. | ISSN 978-624-6269-16-6 (Print) | E-ISSN 978-624-6269-17-3<\/span>\n <\/div>\n<\/div>\n\n<script>\n (function() {\n const iframe = document.getElementById('pdfFrame');\n const fallbackDiv = document.getElementById('fallbackMsg');\n const refreshBtn = document.getElementById('refreshIframe');\n \n \/\/ Helper: detect if iframe failed to load PDF (common for CORS \/ mixed content? but it's HTTPS)\n \/\/ We'll set a timer: if after 3 seconds iframe has no contentDocument or error event, show fallback as hint.\n let loadFailed = false;\n \n function showFallbackHint() {\n if (fallbackDiv) {\n fallbackDiv.style.display = 'flex';\n fallbackDiv.style.alignItems = 'center';\n fallbackDiv.style.gap = '8px';\n fallbackDiv.style.flexWrap = 'wrap';\n }\n }\n \n \/\/ Listen for iframe load success or error\n if (iframe) {\n \/\/ Timeout: if the PDF doesn't render within reasonable time, suggest fallback.\n const timeoutId = setTimeout(() => {\n if (!loadFailed) {\n \/\/ Check if iframe content is accessible: try to check readyState or presence of body?\n \/\/ Not always reliable due to cross-origin, but we give user a gentle note.\n showFallbackHint();\n }\n }, 4000);\n \n iframe.addEventListener('load', function() {\n clearTimeout(timeoutId);\n \/\/ Attempt to check iframe content length or title? cross-origin limits but we can catch errors.\n try {\n \/\/ If we can access contentDocument and it has a title or body? cross-origin may throw.\n const doc = iframe.contentDocument || iframe.contentWindow?.document;\n if (doc && doc.readyState === 'complete') {\n \/\/ PDF loaded successfully (or browser's built-in viewer). hide fallback if visible.\n if (fallbackDiv) fallbackDiv.style.display = 'none';\n loadFailed = false;\n } else {\n \/\/ Might be blocked or empty\n if (!loadFailed) showFallbackHint();\n }\n } catch (e) {\n \/\/ Cross-origin restrictions: typical for PDF iframe from different origin? but it's same origin?\n \/\/ Actually domain fbs.vau.ac.lk is same as the embed source. 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We'll provide manual reload option.\n if (fallbackDiv) fallbackDiv.style.display = 'none';\n }\n });\n \n iframe.addEventListener('error', function() {\n loadFailed = true;\n showFallbackHint();\n clearTimeout();\n });\n }\n \n \/\/ Refresh button: reload iframe source\n if (refreshBtn) {\n refreshBtn.addEventListener('click', function(e) {\n e.preventDefault();\n if (iframe) {\n const originalSrc = iframe.src;\n iframe.src = '';\n setTimeout(() => {\n iframe.src = originalSrc;\n if (fallbackDiv) fallbackDiv.style.display = 'none';\n loadFailed = false;\n }, 50);\n }\n });\n }\n \n \/\/ Additional check: display inline note for mobile browsers that may not render PDF, but keep friendly\n const isMobileSafari = \/iPad|iPhone|iPod\/.test(navigator.userAgent) && \/WebKit\/.test(navigator.userAgent);\n if (isMobileSafari) {\n \/\/ On iOS, PDFs often open in native viewer, but iframe might show placeholder.\n \/\/ No need to overalert; but small notice inside wrapper could be added, but fallback hint is enough.\n setTimeout(() => {\n if (fallbackDiv && fallbackDiv.style.display !== 'flex') {\n \/\/ do not disturb iframe works well\n }\n }, 2000);\n }\n })();\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>URSM 2025 – Book of Abstracts | Symposium Proceedings \ud83d\udcc4 1st Undergraduate Research Symposium on Marketing \u2013 2025 URSM \u2726 \u201cTranscending Boundaries: Reimagining Marketing for a Transformative Era\u201d \u2726 \ud83d\udcc5 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-1606","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":4,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606\/revisions"}],"predecessor-version":[{"id":1613,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606\/revisions\/1613"}],"wp:attachment":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/media?parent=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1606,"date":"2026-04-21T05:50:19","date_gmt":"2026-04-21T05:50:19","guid":{"rendered":"https:\/\/fbs.vau.ac.lk\/mm\/?page_id=1606"},"modified":"2026-04-21T06:04:06","modified_gmt":"2026-04-21T06:04:06","slug":"proceedings-2025","status":"publish","type":"page","link":"https:\/\/fbs.vau.ac.lk\/mm\/proceedings-2025\/","title":{"rendered":"Proceedings – 2025"},"content":{"rendered":"\n\n\n\n \n \n URSM 2025 – Book of Abstracts | Symposium Proceedings<\/title>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n body {\n font-family: 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\n background: #eef2f5;\n color: #1e2a3a;\n line-height: 1.5;\n padding: 2rem 1.5rem;\n }\n\n \/* Main container *\/\n .container {\n max-width: 1300px;\n margin: 0 auto;\n background: white;\n border-radius: 28px;\n box-shadow: 0 20px 35px -12px rgba(0, 0, 0, 0.15);\n overflow: hidden;\n transition: all 0.2s ease;\n }\n\n \/* Header section with symposium identity *\/\n .header {\n background: linear-gradient(135deg, #0b2b3b 0%, #1a4a5f 100%);\n padding: 1.8rem 2rem;\n color: white;\n border-bottom: 4px solid #f4c542;\n }\n\n .header h1 {\n font-size: 1.9rem;\n font-weight: 600;\n letter-spacing: -0.3px;\n margin-bottom: 0.4rem;\n display: flex;\n align-items: center;\n gap: 12px;\n flex-wrap: wrap;\n }\n\n .header h1 small {\n font-size: 0.9rem;\n font-weight: 400;\n background: rgba(255,255,240,0.2);\n padding: 0.25rem 0.9rem;\n border-radius: 40px;\n letter-spacing: normal;\n }\n\n .header .sub {\n font-size: 1rem;\n opacity: 0.9;\n margin-top: 8px;\n border-left: 3px solid #f4c542;\n padding-left: 1rem;\n }\n\n .header .meta {\n display: flex;\n flex-wrap: wrap;\n gap: 1.5rem;\n margin-top: 1rem;\n font-size: 0.85rem;\n color: #d9e9f0;\n }\n\n .badge {\n background: #f4c54220;\n backdrop-filter: blur(2px);\n padding: 0.2rem 0.8rem;\n border-radius: 24px;\n font-weight: 500;\n }\n\n \/* PDF info strip *\/\n .info-bar {\n background: #f8fafc;\n padding: 0.8rem 2rem;\n display: flex;\n flex-wrap: wrap;\n justify-content: space-between;\n align-items: center;\n gap: 12px;\n border-bottom: 1px solid #e2e8f0;\n font-size: 0.85rem;\n }\n\n .info-links {\n display: flex;\n gap: 20px;\n }\n\n .info-links a {\n color: #1e6f5c;\n text-decoration: none;\n font-weight: 500;\n display: inline-flex;\n align-items: center;\n gap: 6px;\n transition: color 0.2s;\n }\n\n .info-links a:hover {\n color: #0b4b3f;\n text-decoration: underline;\n }\n\n .view-control {\n background: #e9edf2;\n padding: 4px 12px;\n border-radius: 40px;\n font-size: 0.75rem;\n font-weight: 500;\n color: #2c5f6e;\n }\n\n \/* iframe wrapper \u2014 responsive & accessible *\/\n .pdf-wrapper {\n background: #e2e8f0;\n padding: 0;\n position: relative;\n width: 100%;\n }\n\n .pdf-iframe {\n display: block;\n width: 100%;\n height: 85vh;\n min-height: 600px;\n border: none;\n background: #fefefe;\n }\n\n \/* fallback message for browsers with iframe restrictions *\/\n .fallback-note {\n display: none;\n background: #fff3e0;\n border-left: 5px solid #f4c542;\n padding: 1rem 1.5rem;\n margin: 1rem 2rem 2rem;\n border-radius: 16px;\n font-size: 0.9rem;\n }\n\n .footer {\n background: #f1f5f9;\n padding: 1rem 2rem;\n text-align: center;\n font-size: 0.75rem;\n color: #4b5563;\n border-top: 1px solid #e2edf2;\n }\n\n @media (max-width: 680px) {\n body {\n padding: 1rem;\n }\n .header {\n padding: 1.2rem 1.2rem;\n }\n .header h1 {\n font-size: 1.4rem;\n }\n .info-bar {\n flex-direction: column;\n align-items: flex-start;\n padding: 0.8rem 1.2rem;\n }\n .pdf-iframe {\n height: 70vh;\n min-height: 480px;\n }\n .fallback-note {\n margin: 1rem 1rem 1.5rem;\n }\n }\n\n \/* subtle hover *\/\n .container:hover {\n box-shadow: 0 25px 40px -14px rgba(0, 0, 0, 0.2);\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"container\">\n <div class=\"header\">\n <h1>\n \ud83d\udcc4 1st Undergraduate Research Symposium on Marketing \u2013 2025\n <small>URSM<\/small>\n <\/h1>\n <div class=\"sub\">\n \u2726 \u201cTranscending Boundaries: Reimagining Marketing for a Transformative Era\u201d \u2726\n <\/div>\n <div class=\"meta\">\n <span>\ud83d\udcc5 6th August 2025<\/span>\n <span>\ud83c\udfdb\ufe0f Department of Marketing Management, University of Vavuniya, Sri Lanka<\/span>\n <span class=\"badge\">\ud83d\udcd8 Book of Abstracts | ISSN: 978-624-6269-16-6<\/span>\n <\/div>\n <\/div>\n\n <div class=\"info-bar\">\n <div class=\"info-links\">\n <span>\ud83d\udd17 Official proceedings: <\/span>\n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n \ud83d\udcce Open PDF in new tab\n <\/a>\n <a href=\"#\" id=\"refreshIframe\" style=\"cursor:pointer;\">\n \ud83d\udd04 Reload viewer\n <\/a>\n <\/div>\n <div class=\"view-control\">\n \ud83d\udda5\ufe0f Embedded viewer \u2014 scroll & zoom\n <\/div>\n <\/div>\n\n <div class=\"pdf-wrapper\">\n <iframe \n class=\"pdf-iframe\" \n id=\"pdfFrame\"\n title=\"URSM 2025 Book of Abstracts \u2013 Marketing Symposium Proceedings\"\n src=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\"\n frameborder=\"0\"\n allow=\"fullscreen; accelerometer; clipboard-read; clipboard-write\"\n referrerpolicy=\"strict-origin-when-cross-origin\"\n sandbox=\"allow-same-origin allow-scripts allow-popups allow-forms allow-modals allow-downloads allow-presentation allow-top-navigation-by-user-activation\"\n >\n \n <p>Your browser does not support inline PDF viewing. \n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\">Download the PDF<\/a> to read the full symposium abstracts.<\/p>\n <\/iframe>\n <\/div>\n \n \n <div class=\"fallback-note\" id=\"fallbackMsg\" style=\"display: none;\">\n \u26a0\ufe0f <strong>PDF preview could not be loaded automatically.<\/strong> Some browsers may block embedded PDFs due to security settings. \n <a href=\"https:\/\/fbs.vau.ac.lk\/mm\/wp-content\/uploads\/2025\/11\/ilovepdf_merged-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to open the full PDF directly<\/a> \u2014 it contains all 45 research abstracts, keynote details, and symposium committee information.\n <\/div>\n\n <div class=\"footer\">\n <span>\u00a9 2025 Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, Sri Lanka. <\/span>\n <span>Personal use permitted. | ISSN 978-624-6269-16-6 (Print) | E-ISSN 978-624-6269-17-3<\/span>\n <\/div>\n<\/div>\n\n<script>\n (function() {\n const iframe = document.getElementById('pdfFrame');\n const fallbackDiv = document.getElementById('fallbackMsg');\n const refreshBtn = document.getElementById('refreshIframe');\n \n \/\/ Helper: detect if iframe failed to load PDF (common for CORS \/ mixed content? but it's HTTPS)\n \/\/ We'll set a timer: if after 3 seconds iframe has no contentDocument or error event, show fallback as hint.\n let loadFailed = false;\n \n function showFallbackHint() {\n if (fallbackDiv) {\n fallbackDiv.style.display = 'flex';\n fallbackDiv.style.alignItems = 'center';\n fallbackDiv.style.gap = '8px';\n fallbackDiv.style.flexWrap = 'wrap';\n }\n }\n \n \/\/ Listen for iframe load success or error\n if (iframe) {\n \/\/ Timeout: if the PDF doesn't render within reasonable time, suggest fallback.\n const timeoutId = setTimeout(() => {\n if (!loadFailed) {\n \/\/ Check if iframe content is accessible: try to check readyState or presence of body?\n \/\/ Not always reliable due to cross-origin, but we give user a gentle note.\n showFallbackHint();\n }\n }, 4000);\n \n iframe.addEventListener('load', function() {\n clearTimeout(timeoutId);\n \/\/ Attempt to check iframe content length or title? cross-origin limits but we can catch errors.\n try {\n \/\/ If we can access contentDocument and it has a title or body? cross-origin may throw.\n const doc = iframe.contentDocument || 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We'll provide manual reload option.\n if (fallbackDiv) fallbackDiv.style.display = 'none';\n }\n });\n \n iframe.addEventListener('error', function() {\n loadFailed = true;\n showFallbackHint();\n clearTimeout();\n });\n }\n \n \/\/ Refresh button: reload iframe source\n if (refreshBtn) {\n refreshBtn.addEventListener('click', function(e) {\n e.preventDefault();\n if (iframe) {\n const originalSrc = iframe.src;\n iframe.src = '';\n setTimeout(() => {\n iframe.src = originalSrc;\n if (fallbackDiv) fallbackDiv.style.display = 'none';\n loadFailed = false;\n }, 50);\n }\n });\n }\n \n \/\/ Additional check: display inline note for mobile browsers that may not render PDF, but keep friendly\n const isMobileSafari = \/iPad|iPhone|iPod\/.test(navigator.userAgent) && \/WebKit\/.test(navigator.userAgent);\n if (isMobileSafari) {\n \/\/ On iOS, PDFs often open in native viewer, but iframe might show placeholder.\n \/\/ No need to overalert; but small notice inside wrapper could be added, but fallback hint is enough.\n setTimeout(() => {\n if (fallbackDiv && fallbackDiv.style.display !== 'flex') {\n \/\/ do not disturb iframe works well\n }\n }, 2000);\n }\n })();\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>URSM 2025 – Book of Abstracts | Symposium Proceedings \ud83d\udcc4 1st Undergraduate Research Symposium on Marketing \u2013 2025 URSM \u2726 \u201cTranscending Boundaries: Reimagining Marketing for a Transformative Era\u201d \u2726 \ud83d\udcc5 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-1606","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":4,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606\/revisions"}],"predecessor-version":[{"id":1613,"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/pages\/1606\/revisions\/1613"}],"wp:attachment":[{"href":"https:\/\/fbs.vau.ac.lk\/mm\/wp-json\/wp\/v2\/media?parent=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}