The media brief for the 4th Research Conference on Business Studies – 2022 (RCBS) was held on 21st of December,2021 at the Faculty of Business Studies at 11.00 am with the presence of Dr. T. Mangaleswaran, Vice Chancellor of the University of Vavuniya, Dr. Y. Nanthagopan, Dean of the Faculty of Business Studies, Mr. S. A. Jude Leon, Convener of the conference, Heads of the Departments, Senior academics, committee members of the conference and the Assistant Registrar of the Faculty of Business Studies. Dan and Sakthi Televisions were invited as the media partners to cover the brief of this conference.
The Vice-chancellor commenced the event with the brief about the conference, including the theme, important dates, tracks, keynote speakers and exclusive partners of the conference. He continued with the purpose and expectations of conducting this conference and the social impact of this conference outcome. It was followed by the Dean of the Faculty of Business studies and he spoke about the contribution of the conference to the research community and society. He added further that the best papers will be given a chance to be published in the Journal of Business Management (JBM) which is published bi-annually by the Faculty of Business Studies.