Prof. Poongothai Selvarajan

Biography

Prof. Poongothai Selvarajan is the pioneer academic and the first Professor of the University of Vavuniya by completing successful 32 years of service in the University academic career in all the disciplines of Management, Management Information Systems and Marketing. In her career, she had held various administrative positions as Head of the Department, Dean of the Faculty, Acting Rector of the Campus and the Director/ Staff Development Centre of the University.

She has published thirty research papers in Indexed and peer-reviewed Journals and presented more than thirty papers in International and National Conferences. She has been serving as the research supervisor for Postgraduate students and examiner for PhD candidates from different Universities in India. She authored two books on Case Studies in Management in 2007 and 2017. She is a Trainer of Centre for Gender Equity and Equality (CGEE) at the University of Vavuniya. She is currently serving as an Adjunct Professor of Chhatrapati Shahu Institute of Business Education and Research,(CSIBER), Kolhapur, India

Contact Details
Teaching Interest
  • Management Information Systems, Marketing Information Systems, Human Resource Information Systems
  • Principles of Marketing, Consumer Behaviour, Services Marketing, Marketing Communications , Strategic Marketing , Marketing Research
  • Principles of Management, Organizational Behaviour, Strategic Management, Research Methods
  • Career Guidance , Gender Studies
Research Interests
  • Applications of Business Intelligence
  • E–Transformation in Organizations
  • Cognitive and Organizational Psychology
  • Behavioural aspects in Management and Marketing
  • Gender Issues and Gender Development
+ Research Publications
>> Research Publications in International & National Peer-Reviewed Journals (Indexed & Non-Indexed)
  • Selvarajan, P and Senarathna, W.A.N.M (2023) A Phenomenological Review of Machiavellianism in Organizations, Journal of Business and Technology, Dept. of Commerce and Financial Management, University of Kelaniya, 7(1), pp.25-36.
  • Selvarajan, P and Sivapragasham, P (2022) The Role of Virtual Teams in Project Management During the Pandemic and Economic Crisis Situations in Sri Lanka: A Case Study of Maga Engineering (Pvt) Ltd, Sri Lanka, Journal of Management, South Eastern University of Sri Lanka, 17(2), pp. 64-82.
  • Selvarajan, P and Jeyaseelan, S (2022) Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study between Foreign and Local Brand in Mullaitivu District, Vavuniya Journal of Business Management, 5(2), pp. 80-102.
  • Selvarajan, P and Thayani, S (2022) The Challenges faced by Women Entrepreneurs in Jaffna District of Sri Lanka, Mentor-Journal of Business Studies, Faculty of Commerce and Management, Eastern University, Sri Lanka, 6(2), pp.64-76.
  • Selvarajan, P, Sivapragasham, P and Bandara, G (2021) An Evaluation of Career Opportunities for Project Management Graduates in Sri Lanka, Journal of Management Matters, Faculty of Management Studies, Rajarata University of Sri Lanka, 8(2): pp. 1-16.
  • Selvarajan, P and Perera, M.L.J (2021) The Impact of Salespersons’ Interaction on Customer Satisfaction of Textile Shops: A Study in Kiribathgoda Area, Wayamba Journal of Management, Faculty of Management Studies and Finance, Wayamba University of Sri Lanka, 12(1): pp. 265-285.
  • Selvarajan, P. and Chathuranga, R.W.L (2019) The Impact of Hedonic Shopping Motivations on Impulsive Buying Behavior of Consumers in Apparel Sector in Galle District, Journal of Business Management, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2(2): pp.15-35.
  • Selvarajan, P. (2019) A Pragmatic Study on Brain Styles and Human Behavior in Organizations, International Journal of Advanced Research in Management, Architecture, Technology and Engineering, 5(6), pp. 1-6.
  • Abesinghe, A.H.D.P.M and Selvarajan, P. (2018) A Study on Factors Affecting the Preference for Luxury Condominium Apartments in Colombo Metropolitan Area, Sri Lanka, International Journal of Advanced Research in Management, Architecture, Technology and Engineering, 4(6), pp. 1-7. (Won the Best Paper Award)
  • M.I. Noorul Safna and Selvarajan, P. (2018) The Factors Impact on Post-Purchase Dissonance of Laptop Computers among Undergraduate Students: with Special Reference to Vavuniya Campus of the University of Jaffna, Sri Lanka, International Research Journal of Marketing and Economics, 5(3), pp.1-14.
  • Selvarajan, P. (2018) Creating a Healthy Ergonomic Environment through Business Process Reengineering: A Phenomenological Perspective, International Journal of Progressive Sciences and Technologies (IJPSAT), 6(2), pp. 390-394.
  • Nuwan Lakmal Edirisinghe, E.D. and Selvarajan, P. (2018) The Impact of Commercial Eye Catching Advertisement on the Sales of Ritzbury Chocolates in Anuradhapura District of Sri Lanka, South Asian Journal of Marketing and Management Research (SJMMR), 8(1), pp.4-10.
  • Selvarajan, P. (2017) A Comparative Analysis of Total Quality Management and Business Process Reengineering: Grounded Theory Approach, International Journal of Innovative Research in Science and Engineering, 5(5), pp. 1-8.
  • Anushya, E, Selvarajan, P and Tharani, V (2016) The Effect of Relationship Marketing on Customers’ Satisfaction in Commercial Bank of Ceylon PLC in Batticaloa District, Trans Asian Journal of Marketing and Management Research, 5(9-10), pp. 10-17.
  • Selvarajan, P. (2016) Evaluating the Post-Purchase Dissonance of Sri Lankan Buyers: An Ethnographic Approach, ACADEMICIA- An International Multidisciplinary Research Journal, 6(7), pp.1-11.
  • Selvarajan, P. (2015) The Impact of Socio-Cognitive factors toward E-Transformation in the Banking Industry of Sri Lanka, EPRA International Journal of Economic and Business Review, 3(3), pp. 93-97.
  • Selvarajan, P. (2015) Application of Six Sigma and Supply Chain Strategies toward E-Transformation in the Commercial Banking Industry of Sri Lanka, International Journal of Information Technology and Business Management, 34(1), pp.29-36.
  • Selvarajan, P (2014) Critique and Review of the Institutional and Organizational Assessment Model and its relevance in the Performance Evaluation of Not-for-Profit Organizations, ACADEMICIA- an International Multidisciplinary Research Journal, 4(3), pp.124-133.
  • Selvarajan, P (2013) Directional Policy Matrix as a Competitive Weapon in Strategic Marketing: Sri Lankan Perspective, International Journal of Research in Social Sciences (IJRSS), 3(2), October, pp.85-90. Link
  • Selvarajan, P and Piratheepan, U (2013) Customer Satisfaction towards Customer Retention in the Private Banking Sector: A Study on selected Private Banks in Vavuniya District of Sri Lanka, South Asian Journal of Management and Marketing Research (SJMMR), 3(10), pp.45-55.
  • Selvarajan, P and Ranasinghe, B (2013) The Innofusion of Electronic Banking in Sri Lanka: A Comparative Study between Public and Private Sector Banks, South Asian Journal of Banking and Insurance Research (SJBIR), 2(3), pp.49-63.
  • Selvarajan, P and Ranasinghe, B. (2013) Critical Success Factors for E-Transformation: A Comparative Study between the Public and Private Sector Banks in Sri Lanka, International Journal of Scientific Knowledge, 2(2), pp.1-9. Link
  • Selvarajan, P. (2012) The ICT enabled Business Transformation in the Banking Industry of Sri Lanka (A Cross Cases Analysis), International Journal of Research in Computer Application & Management, 2(10): pp 17-20.
  • Selvarajan, P and Vasanthagumar, T. (2012) The Impact of Remedial Teaching on improving the Competencies of Low Achievers, International Journal of Social Science and Interdisciplinary Research, 1(9): pp 49-58.
  • Selvarajan, P. (2012) A Comparative Study on the Concepts of Product Life Cycle and Information Systems Strategic Grid towards the Organizational Development (Special reference to Product Vs Service Marketing Organizations), Zenith International Journal of Multidisciplinary Research, 2(6): pp. 10-19.
  • Selvarajan, P. (2011) Strategic Impact of the Marketing Triangle on Building and Sustaining Successful Brands through Innovativeness and Creativity: A Balanced Perspective, Colombo Business Journal, Faculty of Management and Finance, University of Colombo, Sri Lanka, 2(1): pp. 36-43.
  • Selvarajan, P. (2011) The ICT induced Business Reconfiguration from Evolution to Revolution (A Case study of Public Sector Banks in Sri Lanka) GSTF International Journal on Computing, 1(2), pp 134-139.
  • Selvarajan, P.(2009) The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies (CHA) on the Life stage of IDPs, Sri Lanka Journal of Humanities and Social Sciences, 1(1), NCAS, Sri Lanka.
>> Research Papers Presented in International and National Conferences
>>> PUBLISHED AS FULL PAPERS
  • Selvarajan, P, Senarathna, W.A.N.M and Vethanayagam, T. (2024) Evaluation of Altruistic and Distributed Leadership: A Symbiosis, proceedings of the 8th CIPM International Research Symposium, Colombo, pp. 400-408, May 31.
  • Selvarajan, P and Fernando, P.J.L.R (2023), Exploring the Coolhunting Market Research in Sri Lankan Perspective, 4th International Conference on Marketing Management, Sri Lanka Institute of Marketing, pp.213-226, December 14.
  • Satheeskumar, T and Selvarajan, P (2023), A Comprehensive Introduction to Convolutional Neural Networks: A Case Study for Leaf Image Classification, proceedings of the 3rd International Conference on Science and Technology, Faculty of Technology, South Eastern University of Sri Lanka, pp.32-36, December 12.
  • Selvarajan, P. and M.I. Noorul Safna (2020) A Critical Evaluation of Resonant and Dissonant Leadership and their implications during the COVID-19 Pandemic Situation in Sri Lanka, proceedings of the 3rd Research Conference on Business Studies, Faculty of Business Studies Vavuniya Campus of the University of Jaffna, pp.320-327, October 26. (Extended Abstract)
  • Weerasinghe, KPWDR and Selvarajan, P (2018) Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town Area, 15th International Conference on Business Management, University of Sri Jayewardenepura Sri Lanka, pp.714-724, December 6.
  • M.I. Noorul Safna and Selvarajan, P. (2018) Post-Purchase Dissonance of Undergraduates towards Slow Moving Consumer Goods, proceedings of the 2nd Research Conference on Business Studies, Faculty of Business Studies Vavuniya Campus of the University of Jaffna, pp. 90-96, September 20 (Extended Abstract)
  • Meenambekai, R and Selvarajan, P. (2012) Consumer Attitudes toward Ready-to-eat Packed Food Items (with special reference to Jaffna Divisional Secretariat Division), Proceedings of the 7th International Research Conference on Management and Finance, Faculty of Management and Finance, University of Colombo, pp.322-333, December 14.
  • Selvarajan, P (2011) An Evolutionary Approach to Hierarchy of Effects Model and its impact on Creative Marketing, proceedings of the 8th International Conference on Business Management, University of Sri Jayewardenepura, pp. 530-536, December 8-9.
  • Selvarajan, P. (2010) The need for ICT-induced Organizational Transformation among the Public Sector Banks in Sri Lanka, Proceedings of the Annual International Conference on Data Analysis Data Quality and Metadata Management, Global Science and Technology Forum Singapore, pp.94-100, July 12-13. Link
  • Selvarajan, P (2009), Evaluation of Customer-centered approaches adapted in Public Sector Organizations, proceedings of the 6th International Conference on Business Management, University of Sri Jayewardenepura, pp. 581-587, March 25.
  • Selvarajan, P. (2008) Customer Satisfaction in the Banking Industry, (Special reference to Vavuniya District) Proceedings of the 5th International Conference on Business Management, University of Sri Jayewardenepura pp.284-290, March 27.
>>> PUBLISHED AS ABSTRACT
  • Weerasinghe, KPWDR and Selvarajan, P (2024) Exploring Wellness Tourism in Sri Lanka: An Ethnographic Perspective, Proceedings of the 5th Research Conference on Business Studies, University of Vavuniya, September 30.
  • Fernando, P.J.L.R and Selvarajan, P (2022), Factors Affecting Purchasing Behaviour Towards Textiles in the Negombo Area, Sri Lanka, Proceedings of the 1st International Conference on Management and Entrepreneurship, Faculty of Management Studies, The Open University of Sri Lanka, March 31-April 1.
  • Satheeskumar, T and Selvarajan, P (2022), Student Performulator: A Track System for Performance Measurement of Undergraduates, Proceedings of the 1st International Conference on Management and Entrepreneurship, Faculty of Management Studies, The Open University of Sri Lanka, March 31-April 1.
  • Selvarajan, P & Sreepriya, S (2021) Demographic Profiling and the Organizational Citizenship Behaviour: A Study among the Graduate Trainees in Batticaloa District of Sri Lanka, Proceedings of the 4th National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, June 10.
  • Weerasinghe, KPWDR & Selvarajan, P (2021) An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka, Proceedings of the 4th National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, June 10.
  • Selvarajan, P & Sreepriya, S (2021) Organizational Citizenship Behavior of Graduate Trainees in Batticaloa District, Proceedings of the 6th International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, April 29-30.
  • Madushani, B.R.P.T & Selvarajan, P (2019) The Impact of Interior and Exterior Design of Shopping Mall on Consumer Purchasing Intention: A Case Study of ODEL, Sri Lanka, Proceedings of the 2nd International Symposium on Social Sciences and Humanities (ISSSH), NCAS, December 12-13.
  • Selvarajan, P. & Safna MIN (2019) The Role of Change Agents in Integrated Marketing Communications: Development of A Conceptual Framework, Proceedings of the 6th International Conference on Multidisciplinary Approaches, Faculty of Graduate Studies, University of Sri Jayewardenepura, Nugegoda, Sri Lanka, November 26-27.
  • Selvarajan, P. & Theebika S (2019) Positive and Negative Affectivity Towards Managerial Decision Making, Proceedings of the 6th International Conference on Multidisciplinary Approaches, Faculty of Graduate Studies, University of Sri Jayewardenepura, Nugegoda, Sri Lanka, November 26-27.
  • Selvarajan, P and Weerasinghe, KPWDR. (2018) Consumer Perception towards Genetically Modified Products: A Study in Vavuniya Town in Sri Lanka, Proceedings of the 4th International Symposium, Rajarata University of Sri Lanka, p. 142, October 17-18.
  • Karunakaran, A.S.J and Selvarajan, P. (2016) Evaluating the factors influencing on Customer Retention in the Mobile Telecommunication Industry in Colombo District of Sri Lanka, proceedings of the 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, August 10-12.
  • Selvarajan, P, Ranasinghe, B and Munidasa, D (2012) E-Transformation in the Sri Lankan Banking Industry: Drivers of Success Vs Barriers to Success, 7th Research Conference, University of Wolverhampton, UK and IDM Nations Campus, Colombo, November 11.
  • Selvarajan, P (2011) The Importance of Directional Policy Matrix for Sri Lankan Marketers- A Theoretical Perspective, Proceedings of the International Conference on Modern Trends in Innovative Management, Rajarata University of Sri Lanka, October 27-28.
  • Selvarajan, P. (2011) Contemporary Asian Culture and its impact on Organizational Behavior, Proceedings of the International Conference of the International Association for Asian Heritage, University of Kelaniya, Colombo, April 7-8.
  • Selvarajan, P and Manokar, P. (2010) Occupational Stress among the Women Graduate Teachers in the Northern Province of Sri Lanka, Proceedings of the 3rd International Symposium, Sabaragamuwa University of Sri Lanka, August 26-28.
  • Selvarajan, P. (2010) The Problems faced by the Displaced Women Community and its effect on Gender Equality, Proceedings of the International Conference on Sri Lanka Studies, Royal Asiatic Society, March 18-20.
  • Selvarajan, P. (2010) The Impact of Service Quality towards Public Satisfaction in Government Schools in Sri Lanka, Proceedings of the International Conference on Sri Lanka Studies, OUSL, March 18-20.
  • Selvarajan, P. and Maadhavan, M. (2009) Changing Life Patterns of Displaced Plantation Community in Vavuniya District after Independence, Conference on “Role of Sociology in dealing with contemporary issues in Sri Lanka,” Organized by SASL, June 12.
  • Selvarajan, P., Manokar, P. and Samanmali, CKM. (2009) Consumer Attitudes towards the consumption of Local Brands: A Case study of Highland Brand milk products in Sri Lanka, Pandith G.P. Wickramarachchi Memorial Research Symposium, University of Kelaniya, April 3.
  • Kumaradeepan, V and Selvarajan, P (2008) Changing Role of Sri Lanka Customs in International Trade, Vavuniya Campus Annual Research Session, November 11.
  • Selvarajan, P. (2008) The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies (CHA) on the Life stage of IDPs, Conference on Humanities & Social Sciences in Sri Lanka, National Centre for Advanced Studies, October 17-18.
  • Selvarajan, P and Gamage, R.H.K. (2008) An Empirical Study of the Effectiveness of the Rehabilitation Package of Danish Refugee Council and the Life Status of its Beneficiaries, Proceedings of the 2nd International Symposium, Sabaragamuwa University of Sri Lanka, July 8-10.
>>> PUBLISHED AS BOOKS
    • Poongothai Selvarajan (2017) Case Studies in Management, 2nd Edition, Multivision Printers, Vavuniya, Sri Lanka.
    • Poongothai Selvarajan (2007) Case Studies in Management, 1st Edition, Multivision Printers, Vavuniya, Sri Lanka.
    • Poongothai Selvarajan (2007) Management Information Systems, Course Manual for BBM Students.
+ Professional Activities
  • Served as a Resource Person for the workshop on “Student Counselling and Mentoring” for Academic and Administrative staff at the University of Vavuniya on April 24, 2024, organized by the Staff Development Centre.
  • Resource person for the workshop conducted by the SDC in collaboration with the CQA on Awareness Programme for SER writers of the Faculty of Technological Studies, November 15, 2023.
  • Resource Person for “Employee Orientation Training” for newly recruited Academic and Administrative staff at the University of Vavuniya on December 15, 2021, organized by the Staff Development Centre.
  • Visiting Lecturer for Short Course in Human Resource Management, conducted by ICICVC, University of Vavuniya.
  • Resource Person for “Employee Orientation Training” for newly recruited Academic and Administrative staff at the Vavuniya Campus, December 10, 2020.
  • Resource Person for “Orientation Training” on Organizational Behavior and Stress Management for new graduates in Vavuniya and Mannar, September & October 2020.
  • Resource Person for Freshers’ Orientation Programme on “Gender Equity & Equality and Sexual and Gender-based Violence” at the Faculty of Technological Studies, Vavuniya Campus, September 14, 2020.
  • Resource Person for Freshers’ Orientation Programme on “Gender Equity & Equality and Sexual and Gender-based Violence” at the Faculty of Applied Science, Vavuniya Campus, August 25, 2020.
  • Resource Person for “Employee Orientation Training” for newly recruited Academic and Administrative staff at the Vavuniya Campus, November 6, 2019.
  • Resource Person for Orientation Programme on “Leadership Development” at the National College of Education, Vavuniya, November 2, 2019.
  • Resource Person for Divisional Youth Camp on “Positive Thinking and Personality Development,” National Youth Service Council, Vavuniya, October 19, 2019.
  • Resource Person for First Year Orientation Programme, 2017/2018 Academic Year, delivering lectures on Personality Development and Career Advancement, April 1, 2019.
  • Resource Person for First Year Orientation Programme, 2017/2018 Academic Year, delivering lectures on Time Management, March 26, 2019.
  • Resource Person for Workshop on “Change of Attitudes and Motivation” for Post Masters and Sub-Post Masters, Vavuniya Division, March 17, 2019.
  • Resource Person for “Employee Orientation Training” for newly recruited Academic staff at the Vavuniya Campus, December 19, 2018.
  • Resource Person at Workshop on “An Art of Interviewing Respondents” for study on Ragging and SGBV, UGC and UNICEF, University of Jaffna, December 18, 2018.
  • Resource Person at Workshop on “Student Counselling and Mentoring” for Faculty of Business Studies staff, Vavuniya Campus, University of Jaffna, May 17, 2018.
  • Resource Person for “Path to Protect” Child Abuse Prevention Programme organized by the Deputy Inspector General of Police, Vanni range, October 2, 2017.
  • Resource Person for “Employee Orientation Training” for Vavuniya Campus, May 2017.
  • Resource Person for Workshop on “Human Resource Management” on Service Motivation and Coordinating Resources, District Secretariat, Vavuniya, March 2017.
  • Resource Person for Short Course in Human Resource Management, Open University of Sri Lanka, November 2016 and August/September 2017.
  • Visiting Academic for the MBA programme, University of Jaffna.
  • Visiting Academic at the Open University of Sri Lanka.
  • Moderator and Second Examiner for the course unit of Principles of Management, Faculty of Technological Studies.
  • Resource Person for Guest Lecture on “Essential Soft Skills for Effective Leadership” for Postal Department staff, Jaffna, July 24, 2016.
  • Resource Person for Freshers’ Orientation Programme on “Time Management,” Faculty of Applied Science, March 28-April 6, 2016.
  • Conducted lectures on “Time Management” for trainees at the Rehabilitation Centre at Poonthoddam, Vavuniya, 2016.
  • Resource person for pre-service training program for new Graduate Teachers in Business Studies, 2013.
  • Guest Lecturer for M.Sc in Strategic IT Management, University of Wolverhampton, conducted by IDM Nation’s Colombo.
  • Visiting Lecturer for M.Ed programme, University of Jaffna.
  • Visiting Lecturer for Project Planning & Management programme for Public Sector staff, Northern Province.
  • Visiting Lecturer for Short Course on Operations, Logistics, and Supply Chain Management, ICICVC, Vavuniya Campus.
  • Invited talk on “Business Intelligence as a Driver for Organizational Transformation” at IDM Postgraduate Research Conference, November 2011.
  • Resource person for Administrative and other staff Workshop on Organizational Structure and Responsibilities, VAROD, August 2011.
  • Chairperson for the Management session of Vavuniya Campus Annual Research Session, 2008, 2009, & 2010.
  • Resource person for Career Guidance Workshops, 2008 & 2009.
  • Resource person for Seminar on “Effective Office Management” for Cooperative staff, Provincial Cooperative Training Institute, 2008.
  • Organized and conducted Start and Improve Your Business (SIYB) training for Marketing students, 2008 and 2009.
  • Presented on Leadership and Management at Colloquium of Vavuniya Campus, January 2007.
  • Resource person for Workshop on Report Writing and Office Management, Rural Development Foundation (RDF), 2005.
  • Resource person for RDF Workshop on Leadership for Project Coordinators, Team Managers, and Community Workers, 2004.
  • Resource person for seminars on Marketing Skills, organized by MATCCO, 2004.
  • Resource Person for seminar on Leadership and Supervisory Skills for Medical Officers & Dental Surgeons, 2003 & 2004.
  • Resource Person for Leadership Qualities Seminar for Department Heads in Public Sector, 2003.
  • Resource Person for Time Management and 5S System Seminar at NHDA, 2003.
  • Resource Person for Data Collection seminar for Grama Niladaris, Vavuniya, 2002.
  • Resource Person for lectures on Leadership & Management to Public and Private Sector Managers, Community Workers, and Entrepreneurs.
  • Resource Person for MDP Programme, Industrial Development Board, Kachcheri, Vavuniya, September 17-19, 1993.
+ Dissemination of Knowledge & Institutional Development Activities
  • Served as a reviewer for the paper for Current Issues in Personality Psychology, Belgium, 2024.
  • Served as the Reviewer for the Magazine “Management Times- Volume 9” of the Advanced Technological Institute, Jaffna on 16th December, 2023.
  • Served as a member of the IQAC of the Faculty of Business Studies, University of Vavuniya till 2023.
  • Served as a member of the panel of reviewers of Research Papers on Management related Discipline for the Vavuniya University International Research Conference (VUIRC), University of Vavuniya in 2021 & 2023.
  • Served as a member of the panel of reviewers of Research Papers for the 17th International Conference on Business Management (ICBM 2020), University of Sri Jayewardenepura, Sri Lanka.
  • Served as a reviewer for the Asian Journal of Economics, Business and Accounting, ScienceDomain- USA, 2020.
  • Served as a member of the panel of reviewers of Research Papers on Management related Discipline of the 4th International conference of Trinco Campus (TRInco-2019).
  • Served as a reviewer for the Journal of Business Studies (Mentor) of Eastern University of Sri Lanka, 2019, 2020, 2021, 2022, 2023.
  • Served as a member of the Selection Board for Recruiting Temporary Lecturers in Marketing Management and Human Resource Management in 2019.
  • Served as the setter and examiner for the recruitment Examination of Management Assistants to the Vavuniya Campus in 2018, 2019.
  • Serving as a member of the Curriculum Development Committee of the new degree program of BBM in Banking and Insurance.
  • Served as a member of the Curriculum Development Committee of the new degree program of BBM in Entrepreneurship.
  • Served as a member of the Advisory Committee of the Journal of Business Management of Vavuniya Campus in 2018, 2019, 2020, 2021.
  • Serving as a panel of reviewers of research papers on Management related disciplines for the Vavuniya Journal of Business Management.
  • Served as a member of the panel of reviewers of Research Papers on Management related Disciplines for the Journal of Business Management of the Faculty of Business Studies in 2018, 2019, 2020, 2021.
  • Served as a member of the panel of reviewers of Research Papers on Management, Information Systems, and Marketing Disciplines for the Research Conference on Business Studies organized by the Faculty of Business Studies held in 2018, 2020, 2022, 2024.
  • Served as a member of the panel of reviewers of Research Papers on Law and Humanities and Social Science Disciplines for the Jaffna University International Research Conference-2018.
  • Member of the Sub-committee of Publishing and Implementing an Employee Date- 2017.
  • Served as a Coordinating member of the Programme Review Committee of the Internal Quality Assurance Cell of the Faculty of Business Studies, Vavuniya Campus. (Our BBM program got an ‘A’ grade in the Programme Review in 2018)
  • Served as a member of the Committee of Preparation of Common criteria for promotion from Senior Lecturer Gr. II to Gr-I in 2017.
  • Member for the preparation of the University Calendar and Management guide in 2016 at the Faculty level.
  • Served as a member of the panel of reviewers of Research Papers on Management and Marketing related Disciplines for the International Conference on Contemporary Management (ICCM-2017 and 2019).
  • Served as a member of the panel of reviewers of Research Papers on Management related Discipline for the Third International Conference on Dry Zone Agriculture (ICDA-2017).
  • Served as a member of the panel of reviewers of Research Papers on Management related Discipline for the Research Conference on Business Studies organized by the Faculty of Business Studies held in 2016.
  • Served as a member of the panel of reviewers of Research Papers on Management Discipline for the Students Forum of the Faculty of Business Studies held in 2015.
  • Served as the Chair of the session of the Research Papers on Management Discipline for the Students Forum of the Faculty of Business Studies held in 2015.
  • Served as an Inquiring Officer appointed by the Council – made the inquiry and submitted the report.
  • Served as a member of the panel of reviewers of Research Papers on Management Discipline for the Jaffna University International Research Conference- 2012 & 2016.
  • Served as the Chairperson for establishing a new Faculty of Languages Cultural and Social Studies at the Vavuniya Campus.
  • Chairperson for Soft Skills discipline at the Campus level under the University Development Grant and submitted the Report on 5th August 2010.
  • Member of the Development Committee of Vavuniya Campus in 2010.
  • Member for the selection committee of PGDE intake 2009/2011 and 2011/2013 at the Vavuniya Regional Centre of the University of Jaffna.
  • Served as a member of the panel of reviewers of Vavuniya Campus Annual Research Session in 2008, 2009, 2010 & 2011.
  • As a Coordinator developed the Curriculum for a Short Course on Community Development & Management for Public sector staff of Northern Province.
  • Chaired the Curriculum Revision Committee of the Faculty and revised the curriculum of BBM as per the suggestions made by the QAA Council in 2008.
  • Served as the moderator & second examiner for the course unit of Sri Lankan studies Social Harmony & Natural Resources of Sri Lanka (Faculty of Applied Science) from 2008-2014.
  • Served as a member of the Media Committee for the Vavuniya Campus Annual Research Session 2008.
  • Served as a member of the Selection Boards for academic & non-academic staff of the Vavuniya Campus.
  • Member of the Advisory Committee of Organizational Development of Local Government.
  • Organized the Skill Competition among the undergraduate students of the Faculty of Business Studies and awarded the winners in 2007.
  • Prepared the Self Evaluation Report of the Department as the Head and received a favorable Subject Review Report from the QAA Council in 2007.
  • Served as a Second Examiner for the examinations conducted by the Cooperative Training Institute.
  • Represented as a member for the Selection Board for Assistant Director of Education (English/ Maths) at the Zonal Education Department (Vavuniya South) in 2003.
  • Member of the Students Disciplinary Inquiry Committee in 2001 and 2006.
+ Contribution to maintain Gender Equity and Equality in Institutional, Community, National & International Level
  • Served as a Resource person on Gender sensitivity and GBV response for the Youth Leadership Programme in Jaffna.
  • Participated in a one-day Workshop on “Preventing Sexual and Gender Based Violence (SGBV)” jointly conducted by the CGEE and SDC of the University of Jaffna on 13th November 2019 at the University of Jaffna.
  • Member of the Interim Committee of Gender Cell of the University of Jaffna in 2017 and appointed as a Member of the Sub-committee of Education and Research to the Centre for Gender Equity and Equality (GEEC), University of Jaffna for a period of two years.
  • Participated in one Day Workshop on Brainstorming the plan for qualitative data collection at the Faculties of the University of Jaffna for the study on “Ragging and Gender-Based Violence and implementing/proposing interventions and mechanisms for combating Ragging and Sexual and Gender-Based Violence (SGBV) in the Sri Lankan University System” conducted by the UGC and UNICEF on 18th December 2018 at the University of Jaffna.
  • Participated in a one Day Workshop on Brainstorming the plan for quantitative data collection at the Faculties of the University of Jaffna for the study on “Ragging and Gender-Based Violence and implementing/proposing interventions and mechanisms for combating Ragging and Sexual and Gender-Based Violence (SGBV) in the Sri Lankan University System” conducted by the UGC and UNICEF on 31st October 2018 at the University of Jaffna.
  • Participated in a two-day Workshop on SGBV Awareness and Prevention held on 10th and 11th October 2017 by the University of Jaffna and disseminated my knowledge.
  • Participated in the Workshop on Training on Investigating Sexual Harassment held on 8th December 2016 organized by UGC and disseminated my knowledge.
  • Served as a pioneer member of the GEEC of the University of Jaffna and contributed to the By-Law development.
  • Served as a resource person for Training on Gender Issues and including the prevention of Gender-Based Violence Workshop for government and Non-government organizations staff in July 2013 and October 2013.
  • Served as resource person for Awareness Programme on “To increase Women Participation in different levels of Planning and Implementation” Conducted by Women’s Resource Centre for Community leaders in Vavuniya.
  • Served as the Visiting Lecturer on Gender and Development for the Community Development & Management Programme of Vavuniya Campus.
  • Presented a paper on Gender Equality Issues at the International Conference.
  • As a Resource person of the “We Can” and “Gender Equality” Workshops Organized by the Federation of Social Development Organizations (FOSDOO), Vavuniya in 2009.
  • Participated in the Workshop on “Gender Equality” for Teachers to be implemented at Schools & Family, Organized by the Federation of Social Development Organizations (FOSDOO), Vavuniya in 2009.
+ Seminars and workshops attended:
  • Participated in the ToT (Training of Trainers) one-day Workshop by the CGEE of University of Vavuniya and the UGC on 27th July 2023.
  • Participated in the workshops on Training for Programme Reviewers held on 30th May, 4th July at UGC and 2nd August 2019 at PIM, Colombo.
  • Participated in the one-day workshop on Training for SER writers for Programme Review held on 12th January 2018 at UGC.
  • Participated in the three-day Workshop on Counseling in 2010.
  • Participated in the one-day workshop on National Convention for Anti-ragging and Anti-Violence held at Sri Lanka Foundation Institute, Colombo in May 2010 as the Dean of the Faculty.
  • Participated in the three-day Workshop for UDG Proposal writers held at Anuradhapura in April 2010.
  • Presented an Evaluation of Customer Centered Approaches adapted in Public Sector Organizations at Colloquium – 02, Vavuniya Campus.
  • Participated in the Workshop on “Training in Research and Publication for your Professional Future” Organized by National Centre for Advanced Studies in Humanities and Social Sciences (NCAS) on 24th & 25th September 2009.
  • Participated and did the presentation as a Dean for the Workshop on Credit & Qualification Framework in Commerce & Management Studies held at Hotel Janaki, Colombo in 2009.
  • Participated in the workshop on new Higher Education Project with Stakeholders from Faculties of Management, Finance, Commerce and Business Studies, held at BMICH, Colombo in 2009.
  • Participated in the Workshop to Review the Progress of University Industry Community Interaction Cells.
  • As the Dean, participated in the Workshop on Quality-related issues in Higher Education Organization by the UGC for all Vice-chancellors and Deans of the Faculties held at Hotel Janaki in 2008.
  • Participated in the Workshop on writing proposals for QIG by QAAC at Anuradhapura in 2006.
  • As a member of the Quality Assurance Unit of the University of Jaffna, participated in the workshop on Quality Assurance Organized by IRQUE in 2005 at BMICH.
  • Participated in the Quality Assurance Workshop held at the University of Jaffna in 2003.
+ Awards and Grants
  • Abesinghe, A.H.D.P.M and Selvarajan, P. (2018) A Study on Factors Affecting the Preference for Luxury Condominium Apartments in Colombo Metropolitan Area, Sri Lanka, International Journal of Advanced Research in Management, Architecture, Technology and Engineering, 4(6), pp. 1-7. (Won the Best Paper Award)
  • Received LKR 34,000/= as research grant from the Vavuniya Campus under the Research grant No: UJ/VC/RG/2008/04 for the research on Evaluation of Customer Centered approaches adapted in Public sector Organizations and successfully completed and published.
+ Academic Career
  • June 2023 to date: Adjunct Professor, CSIBER, India
  • October 10, 2017 to date: Professor in Management
  • April 2008 to Oct 9, 2017: Senior Lecturer Gr-I
  • April 2002 to March 2008: Senior Lecturer Gr – II
  • April 1998 to March 2002: Lecturer
  • April 1997 to March 1998: Lecturer (Prob) Vavuniya Campus of the University of Jaffna
+ Administrative Posts
  • 9th May 2017 to a period of 6 years: Director/Staff Development Centre
  • 12th November 2007 to 11th November 2010: Dean / Faculty of Business Studies
  • 10th March 2009 to 30th June 2009: Acting Rector
  • January 2008 to April 2013: Administrative Course Coordinator for Postgraduate programme in Education – Vavuniya Regional Centre of the University of Jaffna
  • July 2002 to October 2007: Head / Economics & Management
  • January 2001 to June 2002: Acting Head / Economics & Management
  • January 1998 to December 2000: Coordinator / Department of Economics & Management
  • Since August 2007 to August 2008: Coordinator / Diploma in Community Development & Management Programme
  • Since March 1995 to One-year period: Programme Coordinator / Accountancy & Finance Unit of the Northern Province Affiliated University College, Vavuniya
  • Since February 1993 to One-year period: Acting Programme Coordinator / Accountancy & Finance Unit of the Northern Province Affiliated University College, Vavuniya
+ Other Posts in the Vavuniya Campus of the University of Jaffna/ University of Vavuniya
  • 2022 onwards: Managing Editor, Vavuniya Journal of Business Management
  • 2018 to a period of three years: Member of Coordinating Mechanism for Promoting Research and International Collaboration (CRIC).
  • December 2017 to a period of two years: Member of the Sub-committee of Education and Research to the Centre for Gender Equity and Equality (GEEC), University of Jaffna
  • August 2017 onwards: Member of the Coordinating Committee of the Internal Quality Assurance Cell of the Faculty of Business Studies.
  • February 2017 to a period of one year: Senior Student Counsellor
  • March 2017 to a period of one year: Served as the Academic Coordinator for Marketing and Human Resource Management Specialization Programme of the Faculty of Business Studies.
  • November 2007 to 11th November 2010, and since January 2014 onwards: Member / Research & Publication Committee
  • Since October 2006 to November 2010 and January 2014 to date: Member of the Curriculum Development Committee
  • Since January 2014 – December 2017: Chairperson / Faculty Research Committee
  • 22nd January 2016 onwards: Member of the Curriculum Evaluation Committee
  • Since January 2016 – 27th March 2020: Member, University Research Committee
  • 1st April 2008 to 31st March 2011: Member of the Board of Study on Commerce & Management, University of Jaffna
  • 2013/2014: Senior Treasurer, Vavuniya Campus Students’ Union
  • 2013/2014: Curriculum Revision Committee of the Faculty
  • November 2007 to 11th November 2010: Member of the Leave & Awards Committee of the University of Jaffna
  • 2009/2010: Senior Treasurer, Business Studies Students’ Union, Vavuniya Campus
  • Since 2005 to June 2012: Representative – Internal Quality Assurance Unit of the University of Jaffna
  • 1998 – 1999 & August 2006 – 2007: Student Counsellor
+ Membership in professional associations
  • Honorary Peer Reviewer, Global Journals Inc, USA since April 2018.
  • Editorial Member – South Asian Academic Research Journals since 2018.
  • Editorial Member – Trans Asian Academic Research Journals since 2018.
  • Certified Member of the Sri Lanka Institute of Marketing (CMSLIM) since March 2010 to 2023.
  • Life member of the Royal Asiatic Society of Sri Lanka since April 2010.
+ Academic Qualifications
  • Doctor of Philosophy in Management (Management Information Systems) awarded by the University of Jaffna, Sri Lanka, May 2013.

    Research: A Comparative Study on ICT-induced Organizational Transformation in the Public and Private Sector Banks in Sri Lanka.
  • Master of Business Administration (Specialization in Management Information Systems) awarded by the Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka, November 1997.

    Research: Information Systems Effectiveness: Managers’ Perspective.
  • Bachelor of Business Administration awarded by the University of Jaffna, Sri Lanka, 1990. (Second Class Upper Division)