Volume 06-Issue II(2023)
Vavuniya Journal of Business Management (VJBM) is a bi-annual academic journal published by the Faculty of Business Studies, University of Vavuniya, Sri Lanka. The vision of the journal is to publish high-quality, peerreviewed research articles in all areas of Business Management without financial restriction to readers using the open-access model of publication. The objective of the journal is to publish original contributions in its related disciplines in order to disseminate knowledge among its readers and to be a reference publication.
The journal seeks to publish papers in business management-related disciplines including Accounting, Business Economics, Finance, Entrepreneurship, Human Resource Management, Knowledge Management, Marketing Management, Project Management, Tourism and Hospitality Management, International Business, Information Systems, Cross-Cultural Communication, and English Language Teaching in Business Studies.
- The Impact of Risk Awareness, Perception, and Past Investment Experience on Cryptocurrency Investments in Sri Lanka
By Harshana Madhushan Pathirana and Kalaichelvi Ravinthirakumaran - Enhancing Customer Retention with Data-Driven Strategies: Machine Learning Insights from Sri Lanka’s Telecom Industry By Abeysekara J. D. and Himali L. P.
- The Economics of Everyday Life: Unpacking Household Spending in Anuradhapura District, Sri Lanka
By Prasangika K.D.S., Herath D.M.H. and Phillip P.M.G. - Determinants of Green Entrepreneurship Intentions Among Management Undergraduates in Sri Lankan State Universities During COVID-19 By Kumari, A.G.M. and Wijethunge, M.N.M
- Impact of GDP and Inflation’s on the Growth of Startups in the Northern Zone of India
By K Maran and Harikumar Pallathadka