Volume 05-Issue II(2022)

Vavuniya Journal of Business Management (VJBM) is a bi-annual academic journal published by the Faculty of Business Studies, University of Vavuniya, Sri Lanka. The vision of the journal is to publish high-quality, peerreviewed research articles in all areas of Business Management without financial restriction to readers using the open-access model of publication. The objective of the journal is to publish original contributions in its related disciplines in order to disseminate knowledge among its readers and to be a reference publication.

The journal seeks to publish papers in business management-related disciplines including Accounting, Business Economics, Finance, Entrepreneurship, Human Resource Management, Knowledge Management, Marketing Management, Project Management, Tourism and Hospitality Management, International Business, Information Systems, Cross-Cultural Communication, and English Language Teaching in Business Studies.

  1. The Impact of Financial Management Practices on Business Performance of Small and Medium Enterprises in Northern Province
    By Logeswary Sooriyakumaran, Sujani Thrikawala and Pathirawasam Chandrapala

  2. Benefits and Challenges of Facebook Live Video Streaming in Sri Lankan Businesses Promotions: Viewers’ Perspective
    By Wickrama A K Amitha and Ambagahawaththage P Charuni

  3. The Impact of Personality Traits on Organizational Citizenship Behavior in the Banking Sector of Sri Lanka
    By Asanka Dharshana Dharmawansa and Ranasinghe Arachchige Manjula Madhuwanthi

  4. The Socio-economic Development Efforts in the Postwar Northern Sri Lanka: A Review of the Secondary Data
    By Navaneethan Vijayakumar, Velnampy Thirunavukkarasu and Nimalathasan Balasundaram

  5. Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study Between Foreign and Local Brand in Mullaitivu District
    By Poongothai Selvarajan and Saruja Jeyaseelan

  6. An Analysis of Financial Knowledge of the Students in the Faculty of Social Sciences and the Faculty of Arts of the State Universities in Sri Lanka
    By Naotunna Palliyage Dammika Padmakanthi

  7. Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka
    By Mahadevan Karunanithy