Volume 04-Issue II(2021)

Vavuniya Journal of Business Management (VJBM) is a bi-annual academic journal published by the Faculty of Business Studies, University of Vavuniya, Sri Lanka. The vision of the journal is to publish high-quality, peerreviewed research articles in all areas of Business Management without financial restriction to readers using the open-access model of publication. The objective of the journal is to publish original contributions in its related disciplines in order to disseminate knowledge among its readers and to be a reference publication.

The journal seeks to publish papers in business management-related disciplines including Accounting, Business Economics, Finance, Entrepreneurship, Human Resource Management, Knowledge Management, Marketing Management, Project Management, Tourism and Hospitality Management, International Business, Information Systems, Cross-Cultural Communication, and English Language Teaching in Business Studies.

  1. Efficacy Of Performance Counselling In The Indian Air Force: An Empirical Study
    By Gp Captain Mukund Mohan and A. Suryanarayana
  2. Patriotic Advertising And Millennials In India: An Empirical Investigation
    By S. Shetty, K. Anand, A. N. Raghavendra, R. Singaram and S.Nanda Kishore
  3. Green Marketing Practices And Customer Purchase Intention: A Study Of Restaurants In Vavuniya Town Area
    By A. Pushpanathan
  4. The Forms And Functions Of Derivational Morphemes Used In ‘The Island’ Newspaper Editorials
    By J. Subajana
  5. The Impact Of Interim Financial Statements Announcement On Stock Prices: Evidence From Selected Listed Commercial Banks In Sri Lanka
    By D.M. Iresha Erandi Dissanayake and K. Kalainathan
  6. Moderating Effect Of Perception Of Organizational Politics On The Nexus Of Organizational Justice And Employee Happiness: A Special Reference To Sri Lankan Apparel Employees
    By N. Jasintha and T. Raveendran