Volume 04-Issue I(2021)

Vavuniya Journal of Business Management (VJBM) is a bi-annual academic journal published by the Faculty of Business Studies, University of Vavuniya, Sri Lanka. The vision of the journal is to publish high-quality, peerreviewed research articles in all areas of Business Management without financial restriction to readers using the open-access model of publication. The objective of the journal is to publish original contributions in its related disciplines in order to disseminate knowledge among its readers and to be a reference publication.

The journal seeks to publish papers in business management-related disciplines including Accounting, Business Economics, Finance, Entrepreneurship, Human Resource Management, Knowledge Management, Marketing Management, Project Management, Tourism and Hospitality Management, International Business, Information Systems, Cross-Cultural Communication, and English Language Teaching in Business Studies.

  1. Appraisal Of Tourist Satisfaction Towards Marine Mammal Tourism (With Special Reference To Whale And Dolphin Watching At Trincomalee)
    By Shanika Dilshani, P. I. N. Fernando and R. A. A. K. Ranaweera

  2. Principals’ Transformational Leadership Style And Teachers’ Performance: Do Organizational Citizenship Behavior And Affective Commitment Mediate? A Conceptual Framework
    By T. Nanthakumar, A. Saravanabawan and T. Raveendran

  3. Private Label Brands And Brand Loyalty: An Empirical Analysis On Fmcg, Western Province, Sri Lanka
    By P.K Hettiarachchi and P.I.N. Fernando

  4. Exploring Learner Beliefs, Attitude And Motivation Towards Learning English In A Virtual Classroom
    By P. Sarmatha

  5. Human Resource Professionals’ Perception Of Workplace Bullying In Sri Lanka
    By Nayana P. Amarawickrama and Arosha S. Adikaram

  6. Emotional Intelligence And Employee Engagement: Evidence From Healthcare Workers In Sri Lanka
    By N. Jasintha and L. Mayuran

  7. Employer Branding: From The Perspective Of Human Resource Practitioners In Sri Lanka
    By Y. Thasika

  8. The Power Of Leadership Styles In Determining Employee Performance: A Study Of Technical Officers In Sri Lanka
    By T. Raveendran and Aruna S Gamage

  9. Gamification Linkage In Human Resource Management
    By R. Vivek and Y. Nanthagopan