Volume 02-Issue II(2019)
Vavuniya Journal of Business Management (VJBM) is a bi-annual academic journal published by the Faculty of Business Studies, University of Vavuniya, Sri Lanka. The vision of the journal is to publish high-quality, peerreviewed research articles in all areas of Business Management without financial restriction to readers using the open-access model of publication. The objective of the journal is to publish original contributions in its related disciplines in order to disseminate knowledge among its readers and to be a reference publication.
The journal seeks to publish papers in business management-related disciplines including Accounting, Business Economics, Finance, Entrepreneurship, Human Resource Management, Knowledge Management, Marketing Management, Project Management, Tourism and Hospitality Management, International Business, Information Systems, Cross-Cultural Communication, and English Language Teaching in Business Studies.
- The Role Of Social Media Marketing In Building Customer Equity-Special Reference To The Travel And Tourism Industry In Sri Lanka
By A. Dhanushanthini - The Impact Of Hedonic Shopping Motivations On Impulsive Buying Behavior Of Consumers In The Apparel Sector In Galle District
By P. Selvarajan and R. W. L. Chathuranga - Impact Of Beliefs About Learning A Language On The Synthesis Of Reading And Writing
By A. Rasakumaran - Nexus of Creativity, Innovation, and Entrepreneurship: A Systematic Review of Literature
By P. Mathushan