{"id":8714,"date":"2024-11-01T06:15:56","date_gmt":"2024-11-01T06:15:56","guid":{"rendered":"https:\/\/fbs.vau.ac.lk\/?page_id=8714"},"modified":"2024-11-01T06:15:56","modified_gmt":"2024-11-01T06:15:56","slug":"proceedings-2024","status":"publish","type":"page","link":"https:\/\/fbs.vau.ac.lk\/?page_id=8714","title":{"rendered":"Proceedings 2024"},"content":{"rendered":"

Proceedings of the Research Conference on Business Studies (RCBS) 2024<\/h1>\n

The RCBS provides a forum for academics and other professionals in the field of management to present their research to a wide audience of academics, policy makers, representatives from industry, and students.<\/p>\n\n\n
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2024<\/h3>\n

– Theme : “Unlocking Business Frontiers: Exploring Innovations and Knowledge Diffusion”<\/strong> – Proceedings 2024<\/span><\/a>\n<\/p>\n

List of Abstracts and Authors<\/center><\/h3>\n

Track 1: Accounting and Finance<\/h4>\n
    \n
  1. Financial Literacy and Investment Outcomes: Insights from Sri Lankan Teachers<\/a>
    \nDe Alwis A. H. M<\/em><\/li>\n
  2. Impact of Market Risk on the Financial Performance of Licensed Commercial Banks in Sri Lanka<\/a>
    \nTharsiny, N and Suganya J.D.F<\/em><\/li>\n
  3. A Comparison of the Contribution of Artificial Intelligence to the Audit Quality: Perspectives from Big Four Audit Firms and Non-Big Four Audit Firms in Sri Lanka<\/a>
    \nTharsika K., Varanitha S., and Thaneshan G.<\/em><\/li>\n
  4. Factors Affecting Purchase Intention of Daraz Online Shopping in Sri Lanka<\/a>
    \nWijerathna, J.M.K.G.T.G and Walathara, T.H<\/em><\/li>\n
  5. The Influence of Audit Committee Independence on Financial Reporting Quality: A Moderating Role of Audit Quality<\/a>
    \nVianny, J.D<\/em><\/li>\n
  6. Impact of Intellectual Capital Disclosures on Profitability: Evidence from Public Listed Companies in Sri Lanka<\/a>
    \nShahadha, S and Nuskiya, M.N.F<\/em><\/li>\n
  7. The Impact of Ownership Structure on Dividend Policy: Evidence from Listed Manufacturing Companies in Sri Lanka<\/a>
    \nHarrinee, K and Larojan, C<\/em><\/li>\n<\/ol>\n

    Track 2: Human Resource Management<\/h4>\n
      \n
    1. A Study on the Factors Affecting Job Stress of Employees in the ICT Industry in Sri Lanka<\/a>
      \nThadshaginiy, S., Methina, S., and Pairavi, S.<\/em><\/li>\n
    2. Effects of Perceived Organizational Politics on Employee Commitment: Locus of Control as a Moderator in Sri Lanka’s Public Sector<\/a>
      \nThasika, T., Manjula, S., and Mayuran, L.<\/em><\/li>\n
    3. Exploring the Interplay Between Organizational Mission Drift, Motivation, and Commitment of Emerging Social Workers<\/a>
      \nMithursan, A., Ransha R. R. P. H., and Samaranayake, D. I. J.<\/em><\/li>\n
    4. The Impact of Work Environment on Bank Employee Performance in Valikamam Zone, Jaffna District<\/a>
      \nJathursana, S.<\/em><\/li>\n
    5. Autocratic vs Democratic Leadership During Crisis Times: Impact on Employee Engagement in Sri Lanka\u2019s Public Sector<\/a>
      \nSuraweera, S. M. B. L., and Kuruppu, K. A. D. T. D.<\/em><\/li>\n
    6. Impact of Human Resource Information Systems on Organizational Decision-Making<\/a>
      \nChamara, P., and Mangaleswaran, T.<\/em><\/li>\n
    7. Does Incivility Matter? Mediating Role of Workplace Ostracism on the Nexus of Workplace Incivility and Toxic Work Environment: A Nomological Framework<\/a>
      \nJasintha, N.<\/em><\/li>\n<\/ol>\n

      Track 3: Marketing<\/h4>\n
        \n
      1. Exploring Data Visualization Practices and Challenges in the Sri Lankan Apparel Industry<\/a>
        \nDilmika, K.A.S.<\/em><\/li>\n
      2. Intimate Self-disclosures of Social Media Influencers and Purchase Intentions Towards Chain Hotels in Sri Lanka Among Millennials<\/a>
        \nMadhawee, W., and Lalith, C.<\/em><\/li>\n
      3. From Tuk-Tuk to Tap: The Adoption of Online Taxi Apps in Sri Lanka’s Informal Public Transport Sector<\/a>
        \nRusdi, M.R.M., Jayawickrama, W.D.C., and Chathuranga, B.T.K.<\/em><\/li>\n
      4. Drivers of Reverse Logistics and Capabilities on Operational Performance<\/a>
        \nPananwala, P.A.S.P., Nilakshi, W.K.G., and Iresh, C.D.D.<\/em><\/li>\n
      5. Stimulus and Customer Response Towards Organic Food: The Case of Urban Consumers in Trincomalee District, Sri Lanka<\/a>
        \nIshar, A.M. S., and Kajendra, K.<\/em><\/li>\n
      6. Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small, and Medium Enterprises<\/a>
        \nDilogini, S., and Kajanthy, V.<\/em><\/li>\n
      7. 5S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri Lanka<\/a>
        \nKuganesan, P., and Dilogini, S.<\/em><\/li>\n
      8. Impact of Information and Communication Technology on Customer Satisfaction in the Banking Sector in Jaffna District<\/a>
        \nSelvanayagam, S.<\/em><\/li>\n<\/ol>\n

        Track 4: Economics and Information Systems<\/h4>\n
          \n
        1. Impact of Macroeconomic Variables on Stock Returns of Major Industry Sectors in Sri Lanka<\/a>
          \nKumari, L.M.T.M.<\/em><\/li>\n
        2. The Labor Force Pattern and Economic Growth of Sri Lanka in the Last Three Decades<\/a>
          \nSivaruban, N.<\/em><\/li>\n
        3. An Empirical Evidence on Wearing Behavior of Denim Jeans Among Female Undergraduate Students<\/a>
          \nChandrasena, D.H.K., and Jayasekara, A.J.<\/em><\/li>\n
        4. Green Growth or Planet\u2019s Warming? Exploring the Effects of Agriculture, Urbanization, and Forests<\/a>
          \nSandamini, H.N., Dissanayake, D.M.I.R., Krishantha, W., and Charuka, K.<\/em><\/li>\n
        5. A Study on Factors Influencing Household Spending in the Anuradhapura District<\/a>
          \nPrasangika, K.D.S., Herath, D.M.H., and Phillip, P.M.G.<\/em><\/li>\n
        6. The Impact of Exchange Rate on Economic Growth in Sri Lanka<\/a>
          \nPratheepan, N., and Thayaparan, A.<\/em><\/li>\n
        7. Factors Influencing the Adoption of Mobile Payments Among Generation Z in the Western Province of Sri Lanka<\/a>
          \nWeerasingha, W.M.N.S.P., and Bandara, K.M.P.G.A.J.<\/em><\/li>\n
        8. The Role of Perceived Usefulness and Ease of Use in Sri Lankan Undergraduates’ E-Learning Adoption<\/a>
          \nAnsardeen, S., Umanakenan, R., Kajenthiran, K., Achchuthan, S., Natkunarajah, Umakanth N., and Kajananthan, R.<\/em><\/li>\n
        9. Factors Influencing the Intention to Use Cloud Computing: Empirical Evidence from Apparel Companies in the Western Province, Sri Lanka<\/a>
          \nWijayarathna, B.D.I.K., Inthusha, K., Kajananthan, R., and Sabina, D.<\/em><\/li>\n<\/ol>\n

          Track 5: Project Management<\/h4>\n
            \n
          1. The Guidelines for Effective Volunteer Projects Using Project Management Principles<\/a>
            \nRudrigo, S., Bandara, K., Priyankara, V., Perera, M., Bopitiyegedara, N., Randeniya, N., and Abesundara, B.<\/em><\/li>\n
          2. The Impact of Employee Turnover on Project Stages of Non-Governmental Organisations’ Projects in Vavuniya District<\/a>
            \nAjitha, S., and Thirugnanasampanthar, S.<\/em><\/li>\n
          3. The Influence of Artificial Intelligence on Project Management Knowledge Areas in the IT Industry<\/a>
            \nDhanushika, S., and Nanthagopan, Y.<\/em><\/li>\n
          4. Applicability of Project Management Performance Domains for Agile-Developed IT Projects<\/a>
            \nTharan, T., and Nanthagopan, Y.<\/em><\/li>\n
          5. Impact of Kanban Practices on Project Management Performance of the Construction Industry<\/a>
            \nDimuthma, U.K.A., and Thirugnanasampanthar, S.<\/em><\/li>\n
          6. Assessing the Impact of Stray Animals on Road Safety and Public Well-being in Jaffna, Sri Lanka<\/a>
            \nJeyaratnam, L., Sasitharan, M., and Thanushan, R.<\/em><\/li>\n<\/ol>\n

            Track 6: Entrepreneurship, Tourism, and Hospitality Management<\/h4>\n
              \n
            1. The Impact of Social Ties on Business Performance of Women Entrepreneurs of Micro, Small, and Medium Enterprises in the Gampaha District, Sri Lanka<\/a>
              \nRajapaksa, K.A.D.S.T.K., and Manthreege, W.K.<\/em><\/li>\n
            2. Preparing School Students for Agricultural Entrepreneurship: Unravelling the Impact of Entrepreneurial School Garden Project Engagement on Students\u2019 Attitudes<\/a>
              \nVinujah, G., and Vijayabaskar, V.<\/em><\/li>\n
            3. Factors Affecting Entrepreneurial Success of Women-Headed Family Entrepreneurs: A Study in Poonakary Area of Kilinochchi District<\/a>
              \nNirensa, K., and Kajanthy, V.<\/em><\/li>\n
            4. Social Media Use in Tourism of Kolhapur City in Maharashtra, India<\/a>
              \nSaurabh, D.V., and Sarma, T.V.G.<\/em><\/li>\n
            5. Impact of Heritage Interpretation on Visitor Satisfaction: A Study Based on Guided Tours at Cultural Heritage Sites in Anuradhapura<\/a>
              \nChandrasiri, C.S.K., Jayasinghe, J.A.P.M., and Dayanagana, K.L.T.U.S.<\/em><\/li>\n
            6. Exploring Wellness Tourism in Sri Lanka: An Ethnographic Perspective<\/a>
              \nWeerasinghe, K.P.W.D.R., and Selvarajan, P.<\/em><\/li>\n
            7. Factors Influencing Consumer Satisfaction of Street Food in Sri Lanka<\/a>
              \nMadhavi, J.P.J., Ginige, S.R., and Wickramasuriya, L.H.T. de S.<\/em><\/li>\n
            8. Effectiveness of Using Digital Devices and Systems for Digital Entrepreneurial Outcomes<\/a>
              \nWeerasooriya, W.A.C.K., Lasanthika, W.J.A.J.M., and Kumari, A.G.M.A.<\/em><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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