



{"id":7861,"date":"2023-10-31T07:48:06","date_gmt":"2023-10-31T07:48:06","guid":{"rendered":"https:\/\/fbs.vau.ac.lk\/?page_id=7861"},"modified":"2023-10-31T07:48:06","modified_gmt":"2023-10-31T07:48:06","slug":"proceedings-2016","status":"publish","type":"page","link":"https:\/\/fbs.vau.ac.lk\/?page_id=7861","title":{"rendered":"Proceedings 2016"},"content":{"rendered":"<h1>Proceedings of the Research Conference on Business Studies (RCBS) 2016<\/h1>\n<p>The RCBS provides a forum for academics and other professionals in the field of management to present their research to a wide audience of academics policy makers&#8217; representatives from industry and students.<\/p>\n<table width=\"100%\">\n<tr>\n<td width=\"20%\">\n<div class=\"su-custom-gallery su-custom-gallery-align-left su-custom-gallery-title-hover su-lightbox-gallery\"><div class=\"su-custom-gallery-slide\" style=\"width:200px;height:200px\"><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceedings-Cover-Page-1.png\" title=\"Proceedings Cover Page\"><img decoding=\"async\" src=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceedings-Cover-Page-1-200x200.png\" alt=\"Proceedings Cover Page\" width=\"200\" height=\"200\" \/><span class=\"su-custom-gallery-title\">Proceedings Cover Page<\/span><\/a><\/div><div class=\"su-clear\"><\/div><\/div>\n<\/td>\n<td>\n<p><h3>2016<\/h3>\n<p> &#8211; <strong>Theme : Research solutions to the real-world business challenges<\/strong> &#8211; <a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: blue;\">Proceedings 2016<\/span><\/a>\n<\/p>\n<h3><center>List of Abstracts and Authors<\/center><\/h3>\n<ol>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=13\" target=\"_blank\" rel=\"noopener\">Impact of Financial Management Practices on Financial Performance of SMEs in Sri Lanka: Evidence from Anuradhapura District<\/a><br \/>\n<em>Swarnapali RMNC and Rathnayaka ARN<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=17\" target=\"_blank\" rel=\"noopener\">Cross Sections of Expected Return and Book to Market Ratio: An Empirical Study on Colombo Stock Market<\/a><br \/>\n<em>Mohamed Ismail Mohamed Riyath, Sulima Lebbe Musthafa and Muhideen Bawa Nowsath<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=23\" target=\"_blank\" rel=\"noopener\">Value Relevance of Accounting Information and Implication on Stock Price Movement: Empirical Evidence from Listed Banks in Sri Lanka<\/a><br \/>\n<em>Rubika, M, Jeyanthini, S and Nimalatheepan, S<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=28\" target=\"_blank\" rel=\"noopener\">A Conceptual Paper on Intellectual Capital Disclosure Practices<\/a><br \/>\n<em>Chandrasegaran Larojan and Anil Jayantha Fernando<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=34\" target=\"_blank\" rel=\"noopener\">Influence of Credit Rationing on Child Labour in Poor Households in Sri Lanka: Special Reference to Hulandawa Estate in Matara District<\/a><br \/>\n<em>Priyadharsan, S and Ariya Madurasinghage Channa<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=39\" target=\"_blank\" rel=\"noopener\">Modeling Gold Price in Sri Lanka: Box Jenkins Approach<\/a><br \/>\n<em>Yogarajah, B<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=45\" target=\"_blank\" rel=\"noopener\">Challenges Confronted by Women Engaging in Agribusiness in Marketing and Management Activities: A Study Focused on Manmunai West DS Division<\/a><br \/>\n<em>Sasitharan,C<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=49\" target=\"_blank\" rel=\"noopener\">Developing the Habit of Reading English Newspapers in ESL Classroom to Overcome the Speaking Challenges in Business Communication<\/a><br \/>\n<em>Kamsathvany, B and K.Bandara, BMS<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=52\" target=\"_blank\" rel=\"noopener\">A Conceptual Framework for Real-Time Public Health Dengue Surveillance in Sri Lanka<\/a><br \/>\n<em>Rukshan A, Miroshan, A and Croos, RJM<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=60\" target=\"_blank\" rel=\"noopener\">Risk Sensitive Development Towards Building Resilient Communities &#8211; A Review of Community Based Disaster Risk Management in Sri Lanka<\/a><br \/>\n<em>Lafir S. S. Mohamed<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=65\" target=\"_blank\" rel=\"noopener\">Relationship between Job Satisfaction and Intent to Leave: A Case Study of ABC International (Pvt) Ltd<\/a><br \/>\n<em>Amirthanathan Prashanthan<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=69\" target=\"_blank\" rel=\"noopener\">We are Breadwinners and We are Homemakers: Do Dual-Career Couples Share Work and Family Roles?<\/a><br \/>\n<em>Kengatharan, N<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=73\" target=\"_blank\" rel=\"noopener\">Cracking the Glass Ceiling: Great Strides in Climbing the Organizational Hierarchy<\/a><br \/>\n<em>Kengatharan, N<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=77\" target=\"_blank\" rel=\"noopener\">A Study on Impact of Psychological Capital on Executive Employees Job Performance<\/a><br \/>\n<em>Rosayuru HDUK and Kalyani L.D<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=81\" target=\"_blank\" rel=\"noopener\">Impact of Job Satisfaction and Organizational Commitment on Organizational Citizenship Behaviour<\/a><br \/>\n<em>Madusanka LPHC and Kalyani LD<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=86\" target=\"_blank\" rel=\"noopener\">Role of Emotional Intelligence on the Relationship between Perceived Organizational Politics Job Satisfaction and Work Engagement: Empirical Evidence from Public and Private Sector Employees<\/a><br \/>\n<em>James Robinson<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=92\" target=\"_blank\" rel=\"noopener\">Task Conflict -Team Creativity: Moderating Role of Task Interdependence and Mediating Role of Information Search<\/a><br \/>\n<em>Saravanabawan, A<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=99\" target=\"_blank\" rel=\"noopener\">Human Related Issues on the Development of Cellular Manufacturing: A Study in Sri Lankan Apparel Industry<\/a><br \/>\n<em>Dilshani A.K.D.N, Heart U.L and Chandrawansha W.M.A.K<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=104\" target=\"_blank\" rel=\"noopener\">The Role of LMX Quality and Interactional Justice in the Relationship between Transformational Leadership and Turnover Intention<\/a><br \/>\n<em>Raja Subramanian, Samudhra Rajakumar,C and Rajini Kanth, R<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=114\" target=\"_blank\" rel=\"noopener\">Factors Influencing Corporate Entrepreneurship among Middle-Level-Managers towards Manufacturing Industry<\/a><br \/>\n<em>Banumathi, M and Samudhra Rajakumar, C<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=126\" target=\"_blank\" rel=\"noopener\">Rebranding as a Marketing Tool <\/a><br \/>\n<em>Nithiyanandam, R<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=131\" target=\"_blank\" rel=\"noopener\">Assessing the Levels of Health Consciousness and Customer based Brand Equity in Sri Lanka<\/a><br \/>\n<em>Vadivelu Thusyanthy<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=137\" target=\"_blank\" rel=\"noopener\">Important Factors of after Sales Services in Marketing Promotion: An Exploratory Factor Analysis. Special references to LG Eelectronics products in Jaffna District<\/a><br \/>\n<em>Nivethika, V<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=142\" target=\"_blank\" rel=\"noopener\">Needs, Problems and Future of Online Shopping In India<\/a><br \/>\n<em>Vivek, V<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=147\" target=\"_blank\" rel=\"noopener\">Impact of Website Quality on Online Shopping Behaviour<\/a><br \/>\n<em>Prasath, P and Durga, S<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=152\" target=\"_blank\" rel=\"noopener\">Enhancing Brand Preference through Corporate Social Responsibility (CSR) Initiatives: A Study on the Ceylon Cold Stores (CCS) PLC<\/a><br \/>\n<em>Chandrakumaran Kobichanthar, and Pushpanathan Ambalam<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=156\" target=\"_blank\" rel=\"noopener\">The Impact of Marketing Mix Elements on Customer-Based Brand Equity: Special reference to Licensed Commercial Banks in Sri Lanka<\/a><br \/>\n<em>Dhanushanthini, A<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=161\" target=\"_blank\" rel=\"noopener\">Customers\u2019 perceptions and awareness on internet banking usage with Smart Mobile Phones: Special Reference to Banks in Batticaloa District<\/a><br \/>\n<em>Tharanya Jeyarajah and Logarasa Mathirahavan<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=167\" target=\"_blank\" rel=\"noopener\">A Study on Service Quality Gap between State and Private Hospitals in Trincomalee<\/a><br \/>\n<em>Ravichandran, D and Kaneswaran, K<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=171\" target=\"_blank\" rel=\"noopener\">Relationship between Service Quality and Customer Satisfaction in the Hotel Industry: Manmunai North D.S Division in Batticaloa District<\/a><br \/>\n<em>Bavani Subramaniam and Vasuki Amarasingam<\/em><\/li>\n<li>\n<a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=176\" target=\"_blank\" rel=\"noopener\">Effects of Capability Maturity Model on Project Performance of Information and Communication Technology Projects<\/a><br \/>\n<em>Gunasena, A.G.S.M<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=180\" target=\"_blank\" rel=\"noopener\">Exploring the Tourists Image in Jaffna Peninsula<\/a><br \/>\n<em>Shanmuganathan, K<\/em><\/li>\n<li><a href=\"https:\/\/fbs.vau.ac.lk\/wp-content\/uploads\/2023\/10\/Proceeding-2016.pdf#page=185\" target=\"_blank\" rel=\"noopener\">A Feasibility Study of Tourism Development in the Kallady Beach Area in Batticaloa District<\/a><br \/>\n<em>Soundaralingam, A and Gayana, K<\/em><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Proceedings of the Research Conference on Business Studies (RCBS) 2016 The RCBS provides a forum for academics and other professionals in the field of management to present their research to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-7861","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/7861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7861"}],"version-history":[{"count":3,"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/7861\/revisions"}],"predecessor-version":[{"id":7864,"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=\/wp\/v2\/pages\/7861\/revisions\/7864"}],"wp:attachment":[{"href":"https:\/\/fbs.vau.ac.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}