Honours in Marketing Management

  1. Honours Degree Title

Bachelor of Business Management (BBM)Honours in Marketing Management

  1. Honours degree Introduction

Bachelor of Business Management (BBM) Honours in Marketing Management is a specialize degree, in which the students specialize the discipline of “Marketing Management” and gaining the soft and hard skills necessary for the present job market. The students completing the first year of their study and fulfilling the eligibility criteria of selecting the Honours in Marketing Management can follow the Honours in Marketing Management specialization for their rest of the (three years) of study.

  1. Eligibility criteria

Students should obtain GPA greater than or equal to 2.3 in the two modules including: Marketing Management (MAR 1213) and Principles of Management (MGT 1113). Further, the students should get minimum “C” grade in either Business Mathematics (MGT 1123) or Business Statistics (MGT 1213) in the first attempt of their examination. And, the minimum overall GPA should be equal to 2 for the first two semesters.

  1. Specialization Modules
Year – 2, Semester – I Marketing Communications (MAR 2113)

Retail Marketing (MAR 2123).

Year – 2, Semester – II Agricultural Marketing (MAR 2213)

Consumer Behavior (MAR 2223)

Year – 3, Semester – I Brand Management (MAR3113)

Services Marketing (MAR 3123)

Sales Management (MAR 3133)

Year – 3, Semester – II Hospitality Management (MAR 3213)

E-Commerce (MAR 3223)

Digital Marketing (MAR 3233)

Year – 4, Semester – I Marketing Research (MAR 4113)

Strategic Marketing (MAR 4123)

International Marketing (MAR 4133)

Marketing Information Systems (MAR 4143)

Customer Relations in Marketing (MAR 4152)

Seminar in Marketing (MAR 4161)

Year – 4, Semester – II Dissertation (MAR 4216)

Internship (MAR 4223)

  1. Internship

Students who are in the fourth year second semester should complete an internship for six months in a relevant organization.

  1. Graduate profile

The curriculum helps the students to gain relevant theoretical and practical knowledge of the contemporary job to guide our country for a sustainable development. The Honours degree in Marketing Management provides wide array of skills ranging from leadership, interpersonal, technical, conceptual, social developments, problem solving, research ability, and analytical skills to graduates that  help  to create innovative businesses in the competitive global marketing world.

Marketing Management graduates typically find job with well-established national and international companies. Graduates can get not only the traditional marketing jobs such as sales executive, product marketing manager, marketing campaign manager, but also the emerging digital marketing jobs such as social media marketing executive, content marketing executive, digital marketing manager/ executive, digital media strategist, and business analyst. They are also much sought in the public sector institutions, which includes Tourism Development Authority, Hotel Management, Airlines (for a job of Marketing and Communication Manager), Banking and Insurance, University, Public Sector Corporations, and Provincial and Local Government Authorities.